Document (#32283)

Author
Höchstötter, N.
Title
Suchverhalten im Web : Erhebung, Analyse und Möglichkeiten
Source
Information - Wissenschaft und Praxis. 58(2007) H.3, S.135-140
Year
2007
Abstract
Suchmaschinen stellen eine wichtige Möglichkeit dar, um neue Informationen oder Webseiten im Internet zu finden. Das Online-Marketing wurde dadurch verstärkt auf das Suchmaschinen-Marketing ausgerichtet, bei dem vor allem darauf geachtet wird, dass man in Suchmaschinen gut sichtbar ist. Bei der effizienten Planung von Marketing-Aktionen ist es deshalb wichtig, nicht nur profunde Kenntnisse über die Funktionsweise von Suchmaschinen zu haben, sondern auch das Suchverhalten von Suchmaschinennutzern zu untersuchen und die Ergebnisse geeignet umzusetzen. In diesem Beitrag wird auf die Erforschung des Suchverhaltens im Web und auf die Interaktion von Menschen mit Suchmaschinen ab 1997 eingegangen. In erster Linie werden verschiedene Erhebungsmethoden erklärt und Analysen vorgestellt. Es wird auch diskutiert, wie die Ergebnisse umgesetzt werden können, um die Auffindbarkeit von Webseiten zu verbessern.
Footnote
Diss. Karlsruhe, 2007: Untersuchung des Suchverhaltens im Web - Interaktion von Intemetnutzem mit Suchmaschinen, ISBN 3-8300-2725-7
Theme
Suchmaschinen
Benutzerstudien

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