Document (#33034)

Author
Zhang, J.
Dimitroff, A.
Title
¬The impact of metadata implementation on webpage visibility in search engine results : part II
Source
Information processing and management. 41(2005) no.3, S.691-715
Year
2005
Abstract
This paper discusses the impact of metadata implementation in a webpage on its visibility performance in a search engine results list. Influential internal and external factors of metadata implementation were identified. How these factors affect webpage visibility in a search engine results list was examined in an experimental study. Findings suggest that metadata is a good mechanism to improve webpage visibility, the metadata subject field plays a more important role than any other metadata field and keywords extracted from the webpage itself, particularly title or full-text, are most effective. To maximize the effects, these keywords should come from both title and full-text.
Theme
Suchmaschinen

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