Document (#33913)

Author
Nicholas, D.
Huntington, P.
Jamali, H.R.
Rowlands, I.
Dobrowolski, T.
Tenopir, C.
Title
Viewing and reading behaviour in a virtual environment : the full-text download and what can be read into it
Source
Aslib proceedings. 60(2008) no.3, S.185-198
Year
2008
Abstract
Purpose - This article aims to focus on usage data in respect to full-text downloads of journal articles, which is considered an important usage (satisfaction) metric by librarians and publishers. The purpose is to evaluate the evidence regarding full-text viewing by pooling together data on the full-text viewing of tens of thousands of users studied as part of a number of investigations of e-journal databases conducted during the Virtual Scholar research programme. Design/methodology/approach - The paper reviews the web logs of a number of electronic journal libraries including OhioLINK and ScienceDirect using Deep Log Analysis, which is a more sophisticated form of transactional log analysis. The frequency, characteristics and diversity of full-text viewing are examined. The article also features an investigation into the time spent online viewing full-text articles in order to get a clearer understanding of the significance of full-text viewing, especially in regard to reading. Findings - The main findings are that there is a great deal of variety amongst scholars in their full-text viewing habits and that a large proportion of views are very cursory in nature, although there is survey evidence to suggest that reading goes on offline. Originality/value - This is the first time that full-text viewing evidence is studied on such a large scale.
Theme
Elektronisches Publizieren

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  5. Lian, T.; Chen, Z.; Lin, Y.; Ma, J.: Temporal patterns of the online video viewing behavior of smart TV viewers (2018) 0.16
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