Document (#34467)

Author

Kaiser, R.

Title

Den Aufbruch wagen

Source

Information - Wissenschaft und Praxis. 59(2008) H.8, S.449-451

Year

2008

Abstract

Die Entwicklung des Internets ist in einer neuen Dimension der Partizipation angelangt. Während bislang Dienste wie Google, Amazon, eBay und Spiegel Online eine zumindest gefühlte Monopolisierung anstrebten, hat sich eine neue Generation von Anwendungen, die sich unter dem Namen Web 2.0 subsumieren, in kürzester Zeit etabliert. Für viele Nutzer ist die wohl bekannteste partizipative Anwendung des Netzes, die Wikipedia, nicht mehr wegzudenken. Auch der Wahlkampf der aktuellen Wahl in den Vereinigten Staaten zeigte uns beispielhaft, wie sich das Mitmachnetz zur Ansprache neuer Wähler/Kundengruppen eignet und welche enormen Bindungskräfte entstehen, wenn die Nutzer auf diesem Weg angesprochen werden. Die Obama-Welle wäre wohl ohne die neuen Möglichkeiten des Netzes so nicht denkbar gewesen. ... Es fehlt uns in erster Linie weniger an der technischen Reife, als an qualifizierten Konzepten und dem nötigen Mut zur Einbindung der neuen Technologien in unser Dienstleistungsangebot. Die Zeit zur Verwirklichung von Web 2.0-Anwendungen in unseren Einrichtungen ist reif. Wagen wir den Aufbruch. Oder um es mit Hermann Hesse zu sagen: "Jedem Anfang wohnt ein Zauber inne, der uns beschützt und der uns hilft, zu leben."

Theme

Internet

Object

Web 2.0

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