Document (#34613)

Author
Herget, J.
Mader, I.
Title
Social Software in der externen Unternehmenskommunikation : ein Gestaltungsansatz zur Messung Bewertung und Optimierung von Web 2.0-Aktivitäten
Source
Information - Wissenschaft und Praxis. 60(2009) H.4, S.233-240
Year
2009
Abstract
Das Internet zeigt seit einiger Zeit einen Paradigmenwechsel an, der einen sozialen Wandel andeutet. Im Fokus dieses Beitrags steht die Frage, ob und in welchem Ausmaß Unternehmen auf die Entwicklungen und Herausforderungen des so genannten Web 2.0 reagieren. In einem ersten Schritt werden Web 2.0-Anwendungen nach dem Merkmal ihrer primären Funktion für das Unternehmen gruppiert. Anschließend wird ein Konzept zur Bestimmung des Nutzens in der externen Unternehmenskommunikation vorgestellt. Dieses Konzept erlaubt die Formulierung verschiedener Metriken zur Bestimmung des Aktivitätsniveaus und des möglichen Leistungsbeitrags für die Unternehmen. In einer ersten Untersuchung wurde dieses Instrument auf die Aktivitäten der im Euro-Stoxx 50 gelisteten Unternehmen angewandt. Das vorgestellte Modell eignet sich ebenso als Benchmarking-Tool im Rahmen der Optimierung von Internet-Auftritten in der b2c-Interaktion (business to consumer).
Theme
Internet
Object
Web 2.0
Area
Informationswirtschaft

Similar documents (author)

  1. Herget, J.: Vom Wert des Informationszentrums : eine Fallstudie als Grundlage der strategischen Informationsplanung (1993) 5.31 
    5.310494 = sum of:
  5.310494 = weight(author_txt:herget in 5675) [ClassicSimilarity], result of:
    5.310494 = score(doc=5675,freq=1.0), product of:
      0.99999994 = queryWeight, product of:
        8.496791 = idf(docFreq=23, maxDocs=43254)
        0.11769149 = queryNorm
      5.3104944 = fieldWeight in 5675, product of:
        1.0 = tf(freq=1.0), with freq of:
          1.0 = termFreq=1.0
        8.496791 = idf(docFreq=23, maxDocs=43254)
        0.625 = fieldNorm(doc=5675)
  2. Herget, J.: Informations-Ressourcen-Management mit Groupware : das strategische Veränderungspotential dargestellt am Beispiel einer Mediendokumentationsstelle eines internationalen Konzerns (1994) 5.31 
    5.310494 = sum of:
  5.310494 = weight(author_txt:herget in 1182) [ClassicSimilarity], result of:
    5.310494 = score(doc=1182,freq=1.0), product of:
      0.99999994 = queryWeight, product of:
        8.496791 = idf(docFreq=23, maxDocs=43254)
        0.11769149 = queryNorm
      5.3104944 = fieldWeight in 1182, product of:
        1.0 = tf(freq=1.0), with freq of:
          1.0 = termFreq=1.0
        8.496791 = idf(docFreq=23, maxDocs=43254)
        0.625 = fieldNorm(doc=1182)
  3. Herget, J.: ¬Das betriebliche Informationsmanagement vor einer Neuorietierung : Perspektiven und Konsequenzen (1995) 5.31 
    5.310494 = sum of:
  5.310494 = weight(author_txt:herget in 1300) [ClassicSimilarity], result of:
    5.310494 = score(doc=1300,freq=1.0), product of:
      0.99999994 = queryWeight, product of:
        8.496791 = idf(docFreq=23, maxDocs=43254)
        0.11769149 = queryNorm
      5.3104944 = fieldWeight in 1300, product of:
        1.0 = tf(freq=1.0), with freq of:
          1.0 = termFreq=1.0
        8.496791 = idf(docFreq=23, maxDocs=43254)
        0.625 = fieldNorm(doc=1300)
  4. Herget, J.: ¬Das strategische Veränderungspotential : dargestellt am Beispiel einer Mediendokumentationsstelle eines internationalen Konzerns (1994) 5.31 
    5.310494 = sum of:
  5.310494 = weight(author_txt:herget in 1711) [ClassicSimilarity], result of:
    5.310494 = score(doc=1711,freq=1.0), product of:
      0.99999994 = queryWeight, product of:
        8.496791 = idf(docFreq=23, maxDocs=43254)
        0.11769149 = queryNorm
      5.3104944 = fieldWeight in 1711, product of:
        1.0 = tf(freq=1.0), with freq of:
          1.0 = termFreq=1.0
        8.496791 = idf(docFreq=23, maxDocs=43254)
        0.625 = fieldNorm(doc=1711)
  5. Herget, J.: Meta-information systems : how can they support corporate information management? (1994) 5.31 
    5.310494 = sum of:
  5.310494 = weight(author_txt:herget in 2908) [ClassicSimilarity], result of:
    5.310494 = score(doc=2908,freq=1.0), product of:
      0.99999994 = queryWeight, product of:
        8.496791 = idf(docFreq=23, maxDocs=43254)
        0.11769149 = queryNorm
      5.3104944 = fieldWeight in 2908, product of:
        1.0 = tf(freq=1.0), with freq of:
          1.0 = termFreq=1.0
        8.496791 = idf(docFreq=23, maxDocs=43254)
        0.625 = fieldNorm(doc=2908)

Similar documents (content)

  1. Machate, J.; Burmester, M.: User-Interface-Tunig : Benutzungsschnittstellen menschlich gestalten (2003) 0.10 
    0.10311253 = sum of:
  0.10311253 = product of:
    0.51556265 = sum of:
      0.04014602 = weight(abstract_txt:einen in 3794) [ClassicSimilarity], result of:
        0.04014602 = score(doc=3794,freq=2.0), product of:
          0.084780425 = queryWeight, product of:
            1.0799557 = boost
            4.2858987 = idf(docFreq=1617, maxDocs=43254)
            0.018316722 = queryNorm
          0.47352937 = fieldWeight in 3794, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            4.2858987 = idf(docFreq=1617, maxDocs=43254)
            0.078125 = fieldNorm(doc=3794)
      0.12329319 = weight(abstract_txt:aktivitäten in 3794) [ClassicSimilarity], result of:
        0.12329319 = score(doc=3794,freq=1.0), product of:
          0.22568531 = queryWeight, product of:
            1.7620157 = boost
            6.992714 = idf(docFreq=107, maxDocs=43254)
            0.018316722 = queryNorm
          0.5463058 = fieldWeight in 3794, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            6.992714 = idf(docFreq=107, maxDocs=43254)
            0.078125 = fieldNorm(doc=3794)
      0.063347034 = weight(abstract_txt:dieses in 3794) [ClassicSimilarity], result of:
        0.063347034 = score(doc=3794,freq=1.0), product of:
          0.16572647 = queryWeight, product of:
            1.8492674 = boost
            4.892653 = idf(docFreq=881, maxDocs=43254)
            0.018316722 = queryNorm
          0.3822385 = fieldWeight in 3794, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.892653 = idf(docFreq=881, maxDocs=43254)
            0.078125 = fieldNorm(doc=3794)
      0.14360423 = weight(abstract_txt:optimierung in 3794) [ClassicSimilarity], result of:
        0.14360423 = score(doc=3794,freq=1.0), product of:
          0.24983622 = queryWeight, product of:
            1.853898 = boost
            7.357357 = idf(docFreq=74, maxDocs=43254)
            0.018316722 = queryNorm
          0.5747935 = fieldWeight in 3794, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            7.357357 = idf(docFreq=74, maxDocs=43254)
            0.078125 = fieldNorm(doc=3794)
      0.1451722 = weight(abstract_txt:unternehmen in 3794) [ClassicSimilarity], result of:
        0.1451722 = score(doc=3794,freq=1.0), product of:
          0.31706104 = queryWeight, product of:
            2.9535518 = boost
            5.8607144 = idf(docFreq=334, maxDocs=43254)
            0.018316722 = queryNorm
          0.4578683 = fieldWeight in 3794, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            5.8607144 = idf(docFreq=334, maxDocs=43254)
            0.078125 = fieldNorm(doc=3794)
    0.2 = coord(5/25)
  2. Hoffmann, M.: ¬Die beste Information ... : ...ist nur so gut, wie der Mechanismus, der sie zu den Entscheidungsträgern transportiert (2004) 0.09 
    0.08506149 = sum of:
  0.08506149 = product of:
    0.53163433 = sum of:
      0.03406503 = weight(abstract_txt:einen in 4800) [ClassicSimilarity], result of:
        0.03406503 = score(doc=4800,freq=1.0), product of:
          0.084780425 = queryWeight, product of:
            1.0799557 = boost
            4.2858987 = idf(docFreq=1617, maxDocs=43254)
            0.018316722 = queryNorm
          0.40180302 = fieldWeight in 4800, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.2858987 = idf(docFreq=1617, maxDocs=43254)
            0.09375 = fieldNorm(doc=4800)
      0.10325212 = weight(abstract_txt:konzept in 4800) [ClassicSimilarity], result of:
        0.10325212 = score(doc=4800,freq=1.0), product of:
          0.17756432 = queryWeight, product of:
            1.5629174 = boost
            6.2025743 = idf(docFreq=237, maxDocs=43254)
            0.018316722 = queryNorm
          0.58149135 = fieldWeight in 4800, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            6.2025743 = idf(docFreq=237, maxDocs=43254)
            0.09375 = fieldNorm(doc=4800)
      0.14795183 = weight(abstract_txt:aktivitäten in 4800) [ClassicSimilarity], result of:
        0.14795183 = score(doc=4800,freq=1.0), product of:
          0.22568531 = queryWeight, product of:
            1.7620157 = boost
            6.992714 = idf(docFreq=107, maxDocs=43254)
            0.018316722 = queryNorm
          0.65556693 = fieldWeight in 4800, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            6.992714 = idf(docFreq=107, maxDocs=43254)
            0.09375 = fieldNorm(doc=4800)
      0.24636538 = weight(abstract_txt:unternehmen in 4800) [ClassicSimilarity], result of:
        0.24636538 = score(doc=4800,freq=2.0), product of:
          0.31706104 = queryWeight, product of:
            2.9535518 = boost
            5.8607144 = idf(docFreq=334, maxDocs=43254)
            0.018316722 = queryNorm
          0.77702826 = fieldWeight in 4800, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            5.8607144 = idf(docFreq=334, maxDocs=43254)
            0.09375 = fieldNorm(doc=4800)
    0.16 = coord(4/25)
  3. Treue, L.: ¬Das Konzept Informationskompetenz : ein Beitrag zur theoretischen und praxisbezogenen Begriffsklärung (2011) 0.08 
    0.07928367 = sum of:
  0.07928367 = product of:
    0.39641833 = sum of:
      0.039334908 = weight(abstract_txt:einen in 1679) [ClassicSimilarity], result of:
        0.039334908 = score(doc=1679,freq=3.0), product of:
          0.084780425 = queryWeight, product of:
            1.0799557 = boost
            4.2858987 = idf(docFreq=1617, maxDocs=43254)
            0.018316722 = queryNorm
          0.46396214 = fieldWeight in 1679, product of:
            1.7320508 = tf(freq=3.0), with freq of:
              3.0 = termFreq=3.0
            4.2858987 = idf(docFreq=1617, maxDocs=43254)
            0.0625 = fieldNorm(doc=1679)
      0.052336074 = weight(abstract_txt:ersten in 1679) [ClassicSimilarity], result of:
        0.052336074 = score(doc=1679,freq=1.0), product of:
          0.14791697 = queryWeight, product of:
            1.4264848 = boost
            5.66113 = idf(docFreq=408, maxDocs=43254)
            0.018316722 = queryNorm
          0.35382062 = fieldWeight in 1679, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            5.66113 = idf(docFreq=408, maxDocs=43254)
            0.0625 = fieldNorm(doc=1679)
      0.068834744 = weight(abstract_txt:konzept in 1679) [ClassicSimilarity], result of:
        0.068834744 = score(doc=1679,freq=1.0), product of:
          0.17756432 = queryWeight, product of:
            1.5629174 = boost
            6.2025743 = idf(docFreq=237, maxDocs=43254)
            0.018316722 = queryNorm
          0.3876609 = fieldWeight in 1679, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            6.2025743 = idf(docFreq=237, maxDocs=43254)
            0.0625 = fieldNorm(doc=1679)
      0.07166899 = weight(abstract_txt:dieses in 1679) [ClassicSimilarity], result of:
        0.07166899 = score(doc=1679,freq=2.0), product of:
          0.16572647 = queryWeight, product of:
            1.8492674 = boost
            4.892653 = idf(docFreq=881, maxDocs=43254)
            0.018316722 = queryNorm
          0.4324535 = fieldWeight in 1679, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            4.892653 = idf(docFreq=881, maxDocs=43254)
            0.0625 = fieldNorm(doc=1679)
      0.1642436 = weight(abstract_txt:unternehmen in 1679) [ClassicSimilarity], result of:
        0.1642436 = score(doc=1679,freq=2.0), product of:
          0.31706104 = queryWeight, product of:
            2.9535518 = boost
            5.8607144 = idf(docFreq=334, maxDocs=43254)
            0.018316722 = queryNorm
          0.51801884 = fieldWeight in 1679, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            5.8607144 = idf(docFreq=334, maxDocs=43254)
            0.0625 = fieldNorm(doc=1679)
    0.2 = coord(5/25)
  4. Hoppe, T.: Semantische Filterung : ein Werkzeug zur Steigerung der Effizienz im Wissensmanagement (2013) 0.08 
    0.07734104 = sum of:
  0.07734104 = product of:
    0.6445087 = sum of:
      0.039742533 = weight(abstract_txt:einen in 3710) [ClassicSimilarity], result of:
        0.039742533 = score(doc=3710,freq=1.0), product of:
          0.084780425 = queryWeight, product of:
            1.0799557 = boost
            4.2858987 = idf(docFreq=1617, maxDocs=43254)
            0.018316722 = queryNorm
          0.46877018 = fieldWeight in 3710, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.2858987 = idf(docFreq=1617, maxDocs=43254)
            0.109375 = fieldNorm(doc=3710)
      0.31733993 = weight(abstract_txt:externen in 3710) [ClassicSimilarity], result of:
        0.31733993 = score(doc=3710,freq=2.0), product of:
          0.26882213 = queryWeight, product of:
            1.9230503 = boost
            7.6317935 = idf(docFreq=56, maxDocs=43254)
            0.018316722 = queryNorm
          1.1804829 = fieldWeight in 3710, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            7.6317935 = idf(docFreq=56, maxDocs=43254)
            0.109375 = fieldNorm(doc=3710)
      0.2874263 = weight(abstract_txt:unternehmen in 3710) [ClassicSimilarity], result of:
        0.2874263 = score(doc=3710,freq=2.0), product of:
          0.31706104 = queryWeight, product of:
            2.9535518 = boost
            5.8607144 = idf(docFreq=334, maxDocs=43254)
            0.018316722 = queryNorm
          0.906533 = fieldWeight in 3710, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            5.8607144 = idf(docFreq=334, maxDocs=43254)
            0.109375 = fieldNorm(doc=3710)
    0.12 = coord(3/25)
  5. Nohr, H.: Wissen und Wissensprozesse visualisieren (2000) 0.08 
    0.07651403 = sum of:
  0.07651403 = product of:
    0.38257015 = sum of:
      0.046802137 = weight(abstract_txt:formulierung in 4975) [ClassicSimilarity], result of:
        0.046802137 = score(doc=4975,freq=1.0), product of:
          0.14907256 = queryWeight, product of:
            1.0126095 = boost
            8.037259 = idf(docFreq=37, maxDocs=43254)
            0.018316722 = queryNorm
          0.31395543 = fieldWeight in 4975, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            8.037259 = idf(docFreq=37, maxDocs=43254)
            0.0390625 = fieldNorm(doc=4975)
      0.061646596 = weight(abstract_txt:aktivitäten in 4975) [ClassicSimilarity], result of:
        0.061646596 = score(doc=4975,freq=1.0), product of:
          0.22568531 = queryWeight, product of:
            1.7620157 = boost
            6.992714 = idf(docFreq=107, maxDocs=43254)
            0.018316722 = queryNorm
          0.2731529 = fieldWeight in 4975, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            6.992714 = idf(docFreq=107, maxDocs=43254)
            0.0390625 = fieldNorm(doc=4975)
      0.031673517 = weight(abstract_txt:dieses in 4975) [ClassicSimilarity], result of:
        0.031673517 = score(doc=4975,freq=1.0), product of:
          0.16572647 = queryWeight, product of:
            1.8492674 = boost
            4.892653 = idf(docFreq=881, maxDocs=43254)
            0.018316722 = queryNorm
          0.19111925 = fieldWeight in 4975, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.892653 = idf(docFreq=881, maxDocs=43254)
            0.0390625 = fieldNorm(doc=4975)
      0.08014043 = weight(abstract_txt:externen in 4975) [ClassicSimilarity], result of:
        0.08014043 = score(doc=4975,freq=1.0), product of:
          0.26882213 = queryWeight, product of:
            1.9230503 = boost
            7.6317935 = idf(docFreq=56, maxDocs=43254)
            0.018316722 = queryNorm
          0.29811692 = fieldWeight in 4975, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            7.6317935 = idf(docFreq=56, maxDocs=43254)
            0.0390625 = fieldNorm(doc=4975)
      0.16230746 = weight(abstract_txt:unternehmen in 4975) [ClassicSimilarity], result of:
        0.16230746 = score(doc=4975,freq=5.0), product of:
          0.31706104 = queryWeight, product of:
            2.9535518 = boost
            5.8607144 = idf(docFreq=334, maxDocs=43254)
            0.018316722 = queryNorm
          0.51191235 = fieldWeight in 4975, product of:
            2.236068 = tf(freq=5.0), with freq of:
              5.0 = termFreq=5.0
            5.8607144 = idf(docFreq=334, maxDocs=43254)
            0.0390625 = fieldNorm(doc=4975)
    0.2 = coord(5/25)