Document (#38485)

Author

Tober, M.
Hennig, L.
Furch, D.

Title

SEO Ranking-Faktoren und Rang-Korrelationen 2014 : Google Deutschland

Issue

Whitepaper.

Source

http://www.searchmetrics.com/media/documents/knowledge-base/searchmetrics-ranking-faktoren-studie-2014.pdf

Imprint

Berlin : Searchmetrics

Year

2014

Pages

91 S

Abstract

Dieses Whitepaper beschäftigt sich mit der Definition und Bewertung von Faktoren, die eine hohe Rangkorrelation-Koeffizienz mit organischen Suchergebnissen aufweisen und dient dem Zweck der tieferen Analyse von Suchmaschinen-Algorithmen. Die Datenerhebung samt Auswertung bezieht sich auf Ranking-Faktoren für Google-Deutschland im Jahr 2014. Zusätzlich wurden die Korrelationen und Faktoren unter anderem anhand von Durchschnitts- und Medianwerten sowie Entwicklungstendenzen zu den Vorjahren hinsichtlich ihrer Relevanz für vordere Suchergebnis-Positionen interpretiert.

Theme

Suchmaschinen
Retrievalalgorithmen

Object

Google

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