Document (#39119)

Author

Firnkes, M.

Title

¬Das gekaufte Web : wie wir online manipuliert werden

Imprint

Hannover : Heise Zeitschriften Verlag

Year

2015

Pages

220 S

Isbn

978-3-944099-08-8

Series

Telepolis

Abstract

Was wir online lesen und sehen, auf Webseiten, in Blogs und sozialen Netzwerken, das ist immer öfter verfremdet und manipuliert. Gefälschte Inhalte werden genutzt, um versteckte Werbung zu platzieren und Einnahmen zu generieren, aber auch um die öffentliche Meinung zu Gunsten von Interessensverbänden und der Politik zu steuern. Neue Technologien der digitalen Welt befeuern den Trend zu rein künstlich generiertem Content. Wir sind an einem Punkt angelangt, an dem wir uns entscheiden müssen: Zwischen einem "freien" oder einem von kommerziellen Interessen beherrschten World Wide Web. Das Buch deckt auf verständliche Weise die unterschiedlichen Methoden der Manipulation auf. Es zeigt, wie fremdgesteuerte Inhalte alle Internetnutzer betreffen, geht aber gleichzeitig auf mögliche Auswege und Lösungsmöglichkeiten ein. Als Plädoyer für ein nachhaltig unabhängiges Internet.

Content

Vgl. auch: Firnkes, M.: Schöne neue Welt: der Content der Zukunft wird von Algorithmen bestimmt. Unter: http://www.heise.de/tp/artikel/45/45346/.

Theme

Semantic Web
Internet

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