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Hübener, M.: Suchmaschinenoptimierung kompakt : anwendungsorientierte Techniken für die Praxis (2009)
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Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009)
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Lewandowski, D.: Suchmaschinen verstehen (2015)
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Alby, T.; Karzauninkat, S.: Suchmaschinenoptimierung : professionelles Website-Marketing für besseres Ranking ; [berücksichtigt Google Analytics] (2007)
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