Document (#40719)

Author

Puschmann, C.
Peters, I.

Title

Informationsverbreitung in sozialen Medien

Source

Handbuch Soziale Medien. Hrsg.: J.-H. Schmidt, M. Taddicken

Imprint

Wiesbaden : Springer VS

Year

2017

Pages

S.211-232

Series

Springer Reference Sozialwissenschaften

Abstract

Die Weitergabe und Verbreitung von Informationen zählen zu den beliebtesten Aktivitäten in den sozialen Medien. Zahlreiche Nutzungsoptionen (z. B. Posting, Sharing, Retweeting, Reblogging) ermöglichen das schnelle Teilen von Neuigkeiten in unterschiedlichen Formaten. Dabei erfüllen Weitergabe und Verbreitung von Informationen für die User wichtige soziale und kommunikative Funktionen, die über den Kerneffekt der Informationsdiffusion häufig hinausgehen. In unserem Beitrag geben wir auf Basis aktueller Literatur einen Überblick über typische Erklärungsmodelle für Informationsdiffusion einerseits und beschreiben andererseits Motive für die Weitergabe und Verbreitung von Informationen in und mithilfe von sozialen Medien. Wir skizzieren zudem den Einfluss von Netzwerkstrukturen und Informationstypen auf und Barrieren bei der Informationsdiffusion.

Field

Kommunikationswissenschaften

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