Document (#41983)

Author

Wu, P.F.

Title

¬The privacy paradox in the context of online social networking : a self-identity perspective

Source

Journal of the Association for Information Science and Technology. 70(2019) no.3, S.207-217

Year

2019

Abstract

Drawing on identity theory and privacy research, this article argues that the need for self-identity is a key factor affecting people's privacy behavior in social networking sites. I first unpack the mainstream, autonomy-centric discourse of privacy, and then present a research model that illustrates a possible new theorization of the relationship between self-identity and information privacy. An empirical study with Facebook users confirms the main hypotheses. In particular, the data show that the need for self-identity is positively related to privacy management behaviors, which in turn result in increased self-disclosure in online social networks. I subsequently argue that the so-called "privacy paradox" is not a paradox per se in the context of online social networking; rather, privacy concerns reflect the ideology of an autonomous self, whereas social construction of self-identity explains voluntary self-disclosure.

Content

Vgl.: https://onlinelibrary.wiley.com/doi/10.1002/asi.24113.

Theme

Internet

Object

Facebook

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