Document (#42419)

Author
Griesbaum, J.
Title
Online Marketing : Ein Lehr- und Forschungsgebiet der Informationswissenschaft?
Issue
Teil 2: Suchwortvermarktung, Suchmaschinenoptimierung, Social Media Marketing, Mobile Marketing/lokationsbasiertes Marketing [04.10.2019].
Source
Open Password. 2019, Nr.638 vom 04. Oktober 2019. [https://www.password-online.de/?wysija-page=1&controller=email&action=view&email_id=792&wysijap=subscriptions&user_id=1045]
Year
2019
Series
Zukunft der Informationswissenschaft: An den Forschungsfronten der Informationswissenschaft
Abstract
Die Darstellung der zentralen Kanäle des Online-Marketing wird fortgesetzt. Bei der Suchwortvermarktung werden Anzeigen auf Suchergebnisseiten geschaltet. Wichtige Größen sind hier die Inhalte, die der Werbetreibende über die gebuchten Suchanfragen definiert, die Gebotshöhe für Klicks auf die Werbeanzeige, die Klickrate und die Qualität der Zielseiten.
Content
Lesen Sie in der nächsten Folge: Online Marketing und Lehre - Online Marketing und Forschung.
Theme
Suchmaschinen

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