Document (#43164)

Author

Zhai, Y.
Ding, Y.
Zhang, H.

Title

Innovation adoption : broadcasting versus virality

Source

Journal of the Association for Information Science and Technology. 72(2021) no.4, S.403-416

Year

2021

Abstract

Diffusion channels are critical to determining the adoption scale, which leads to the ultimate impact of an innovation. The aim of this study is to develop an integrative understanding of the impact of two diffusion channels (i.e., broadcasting vs. virality) on innovation adoption. Using citations of a series of classic algorithms and the time series of co-authorship as the footprints of their diffusion trajectories, we propose a novel method to analyze the intertwining relationships between broadcasting and virality in the innovation diffusion process. Our findings show that broadcasting and virality have similar diffusion power, but play different roles across diffusion stages. Broadcasting is more powerful in the early stages but may be gradually caught up or even surpassed by virality in the later period. Meanwhile, diffusion speed in virality is significantly faster than broadcasting and members from virality channels tend to adopt the same innovation repetitively.

Content

Vgl.: https://asistdl.onlinelibrary.wiley.com/doi/10.1002/asi.24420.

Similar documents (author)

1. Ding, Y.; Zhang, G.; Chambers, T.; Song, M.; Wang, X.; Zhai, C.: Content-based citation analysis : the next generation of citation analysis (2014) 3.35

   3.3511705 = sum of:
     3.3511705 = sum of:
       0.6035299 = weight(author_txt:zhang in 1521) [ClassicSimilarity], result of:
         0.6035299 = score(doc=1521,freq=1.0), product of:
           0.3758035 = queryWeight, product of:
             6.4238877 = idf(docFreq=194, maxDocs=44218)
             0.058500946 = queryNorm
           1.6059719 = fieldWeight in 1521, product of:
             1.0 = tf(freq=1.0), with freq of:
               1.0 = termFreq=1.0
             6.4238877 = idf(docFreq=194, maxDocs=44218)
             0.25 = fieldNorm(doc=1521)
       1.0138612 = weight(author_txt:ding in 1521) [ClassicSimilarity], result of:
         1.0138612 = score(doc=1521,freq=1.0), product of:
           0.53106457 = queryWeight, product of:
             1.1887574 = boost
             7.636444 = idf(docFreq=57, maxDocs=44218)
             0.058500946 = queryNorm
           1.909111 = fieldWeight in 1521, product of:
             1.0 = tf(freq=1.0), with freq of:
               1.0 = termFreq=1.0
             7.636444 = idf(docFreq=57, maxDocs=44218)
             0.25 = fieldNorm(doc=1521)
       1.7337794 = weight(author_txt:zhai in 1521) [ClassicSimilarity], result of:
         1.7337794 = score(doc=1521,freq=1.0), product of:
           0.7594355 = queryWeight, product of:
             1.4215595 = boost
             9.131938 = idf(docFreq=12, maxDocs=44218)
             0.058500946 = queryNorm
           2.2829845 = fieldWeight in 1521, product of:
             1.0 = tf(freq=1.0), with freq of:
               1.0 = termFreq=1.0
             9.131938 = idf(docFreq=12, maxDocs=44218)
             0.25 = fieldNorm(doc=1521)
   

2. Zhai, Y; Ding, Y.; Wang, F.: Measuring the diffusion of an innovation : a citation analysis (2018) 2.75

   2.7476406 = sum of:
     2.7476406 = product of:
       4.121461 = sum of:
         1.5207919 = weight(author_txt:ding in 4116) [ClassicSimilarity], result of:
           1.5207919 = score(doc=4116,freq=1.0), product of:
             0.53106457 = queryWeight, product of:
               1.1887574 = boost
               7.636444 = idf(docFreq=57, maxDocs=44218)
               0.058500946 = queryNorm
             2.8636665 = fieldWeight in 4116, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.636444 = idf(docFreq=57, maxDocs=44218)
               0.375 = fieldNorm(doc=4116)
         2.6006691 = weight(author_txt:zhai in 4116) [ClassicSimilarity], result of:
           2.6006691 = score(doc=4116,freq=1.0), product of:
             0.7594355 = queryWeight, product of:
               1.4215595 = boost
               9.131938 = idf(docFreq=12, maxDocs=44218)
               0.058500946 = queryNorm
             3.4244766 = fieldWeight in 4116, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               9.131938 = idf(docFreq=12, maxDocs=44218)
               0.375 = fieldNorm(doc=4116)
       0.6666667 = coord(2/3)
   

3. Zhang, J.; Zhai, S.; Liu, H.; Stevenson, J.A.: Social network analysis on a topic-based navigation guidance system in a public health portal (2016) 1.95

   1.947758 = sum of:
     1.947758 = product of:
       2.9216368 = sum of:
         0.75441235 = weight(author_txt:zhang in 2887) [ClassicSimilarity], result of:
           0.75441235 = score(doc=2887,freq=1.0), product of:
             0.3758035 = queryWeight, product of:
               6.4238877 = idf(docFreq=194, maxDocs=44218)
               0.058500946 = queryNorm
             2.007465 = fieldWeight in 2887, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.4238877 = idf(docFreq=194, maxDocs=44218)
               0.3125 = fieldNorm(doc=2887)
         2.1672244 = weight(author_txt:zhai in 2887) [ClassicSimilarity], result of:
           2.1672244 = score(doc=2887,freq=1.0), product of:
             0.7594355 = queryWeight, product of:
               1.4215595 = boost
               9.131938 = idf(docFreq=12, maxDocs=44218)
               0.058500946 = queryNorm
             2.8537307 = fieldWeight in 2887, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               9.131938 = idf(docFreq=12, maxDocs=44218)
               0.3125 = fieldNorm(doc=2887)
       0.6666667 = coord(2/3)
   

4. Zhang, J.; Zhai, S.; Stevenson, J.A.; Xia, L.: Optimization of the subject directory in a government agriculture department web portal (2016) 1.95

   1.947758 = sum of:
     1.947758 = product of:
       2.9216368 = sum of:
         0.75441235 = weight(author_txt:zhang in 3088) [ClassicSimilarity], result of:
           0.75441235 = score(doc=3088,freq=1.0), product of:
             0.3758035 = queryWeight, product of:
               6.4238877 = idf(docFreq=194, maxDocs=44218)
               0.058500946 = queryNorm
             2.007465 = fieldWeight in 3088, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.4238877 = idf(docFreq=194, maxDocs=44218)
               0.3125 = fieldNorm(doc=3088)
         2.1672244 = weight(author_txt:zhai in 3088) [ClassicSimilarity], result of:
           2.1672244 = score(doc=3088,freq=1.0), product of:
             0.7594355 = queryWeight, product of:
               1.4215595 = boost
               9.131938 = idf(docFreq=12, maxDocs=44218)
               0.058500946 = queryNorm
             2.8537307 = fieldWeight in 3088, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               9.131938 = idf(docFreq=12, maxDocs=44218)
               0.3125 = fieldNorm(doc=3088)
       0.6666667 = coord(2/3)
   

5. Zhang, G.; Ding, Y.; Milojevic, S.: Citation content analysis (CCA) : a framework for syntactic and semantic analysis of citation content (2013) 1.62

   1.6173911 = sum of:
     1.6173911 = product of:
       2.4260867 = sum of:
         0.90529484 = weight(author_txt:zhang in 975) [ClassicSimilarity], result of:
           0.90529484 = score(doc=975,freq=1.0), product of:
             0.3758035 = queryWeight, product of:
               6.4238877 = idf(docFreq=194, maxDocs=44218)
               0.058500946 = queryNorm
             2.408958 = fieldWeight in 975, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.4238877 = idf(docFreq=194, maxDocs=44218)
               0.375 = fieldNorm(doc=975)
         1.5207919 = weight(author_txt:ding in 975) [ClassicSimilarity], result of:
           1.5207919 = score(doc=975,freq=1.0), product of:
             0.53106457 = queryWeight, product of:
               1.1887574 = boost
               7.636444 = idf(docFreq=57, maxDocs=44218)
               0.058500946 = queryNorm
             2.8636665 = fieldWeight in 975, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.636444 = idf(docFreq=57, maxDocs=44218)
               0.375 = fieldNorm(doc=975)
       0.6666667 = coord(2/3)
   

Similar documents (content)

1. Zhai, Y; Ding, Y.; Wang, F.: Measuring the diffusion of an innovation : a citation analysis (2018) 0.24

   0.2419569 = sum of:
     0.2419569 = product of:
       1.0081538 = sum of:
         0.073855475 = weight(abstract_txt:meanwhile in 4116) [ClassicSimilarity], result of:
           0.073855475 = score(doc=4116,freq=1.0), product of:
             0.10984978 = queryWeight, product of:
               1.3730814 = boost
               8.6058445 = idf(docFreq=21, maxDocs=44218)
               0.009296284 = queryNorm
             0.6723316 = fieldWeight in 4116, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               8.6058445 = idf(docFreq=21, maxDocs=44218)
               0.078125 = fieldNorm(doc=4116)
         0.022379626 = weight(abstract_txt:impact in 4116) [ClassicSimilarity], result of:
           0.022379626 = score(doc=4116,freq=1.0), product of:
             0.062438995 = queryWeight, product of:
               1.4639952 = boost
               4.5878253 = idf(docFreq=1222, maxDocs=44218)
               0.009296284 = queryNorm
             0.35842386 = fieldWeight in 4116, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.5878253 = idf(docFreq=1222, maxDocs=44218)
               0.078125 = fieldNorm(doc=4116)
         0.057914868 = weight(abstract_txt:stages in 4116) [ClassicSimilarity], result of:
           0.057914868 = score(doc=4116,freq=1.0), product of:
             0.11769213 = queryWeight, product of:
               2.0099506 = boost
               6.2987247 = idf(docFreq=220, maxDocs=44218)
               0.009296284 = queryNorm
             0.49208787 = fieldWeight in 4116, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.2987247 = idf(docFreq=220, maxDocs=44218)
               0.078125 = fieldNorm(doc=4116)
         0.08960835 = weight(abstract_txt:adoption in 4116) [ClassicSimilarity], result of:
           0.08960835 = score(doc=4116,freq=1.0), product of:
             0.18022572 = queryWeight, product of:
               3.0462513 = boost
               6.3641686 = idf(docFreq=206, maxDocs=44218)
               0.009296284 = queryNorm
             0.49720067 = fieldWeight in 4116, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.3641686 = idf(docFreq=206, maxDocs=44218)
               0.078125 = fieldNorm(doc=4116)
         0.22543164 = weight(abstract_txt:innovation in 4116) [ClassicSimilarity], result of:
           0.22543164 = score(doc=4116,freq=2.0), product of:
             0.31371406 = queryWeight, product of:
               5.188582 = boost
               6.5039306 = idf(docFreq=179, maxDocs=44218)
               0.009296284 = queryNorm
             0.71858954 = fieldWeight in 4116, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               6.5039306 = idf(docFreq=179, maxDocs=44218)
               0.078125 = fieldNorm(doc=4116)
         0.53896385 = weight(abstract_txt:diffusion in 4116) [ClassicSimilarity], result of:
           0.53896385 = score(doc=4116,freq=3.0), product of:
             0.5481626 = queryWeight, product of:
               8.115222 = boost
               7.2660704 = idf(docFreq=83, maxDocs=44218)
               0.009296284 = queryNorm
             0.983219 = fieldWeight in 4116, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               7.2660704 = idf(docFreq=83, maxDocs=44218)
               0.078125 = fieldNorm(doc=4116)
       0.24 = coord(6/25)
   

2. Frandsen, T.F.; Rousseau, R.; Rowlands, I.: Diffusion factors (2006) 0.14

   0.13662788 = sum of:
     0.13662788 = product of:
       0.8539243 = sum of:
         0.015665738 = weight(abstract_txt:impact in 5587) [ClassicSimilarity], result of:
           0.015665738 = score(doc=5587,freq=1.0), product of:
             0.062438995 = queryWeight, product of:
               1.4639952 = boost
               4.5878253 = idf(docFreq=1222, maxDocs=44218)
               0.009296284 = queryNorm
             0.2508967 = fieldWeight in 5587, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.5878253 = idf(docFreq=1222, maxDocs=44218)
               0.0546875 = fieldNorm(doc=5587)
         0.02699748 = weight(abstract_txt:series in 5587) [ClassicSimilarity], result of:
           0.02699748 = score(doc=5587,freq=1.0), product of:
             0.089750625 = queryWeight, product of:
               1.7552155 = boost
               5.500443 = idf(docFreq=490, maxDocs=44218)
               0.009296284 = queryNorm
             0.30080548 = fieldWeight in 5587, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               5.500443 = idf(docFreq=490, maxDocs=44218)
               0.0546875 = fieldNorm(doc=5587)
         0.15780216 = weight(abstract_txt:innovation in 5587) [ClassicSimilarity], result of:
           0.15780216 = score(doc=5587,freq=2.0), product of:
             0.31371406 = queryWeight, product of:
               5.188582 = boost
               6.5039306 = idf(docFreq=179, maxDocs=44218)
               0.009296284 = queryNorm
             0.5030127 = fieldWeight in 5587, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               6.5039306 = idf(docFreq=179, maxDocs=44218)
               0.0546875 = fieldNorm(doc=5587)
         0.6534589 = weight(abstract_txt:diffusion in 5587) [ClassicSimilarity], result of:
           0.6534589 = score(doc=5587,freq=9.0), product of:
             0.5481626 = queryWeight, product of:
               8.115222 = boost
               7.2660704 = idf(docFreq=83, maxDocs=44218)
               0.009296284 = queryNorm
             1.1920896 = fieldWeight in 5587, product of:
               3.0 = tf(freq=9.0), with freq of:
                 9.0 = termFreq=9.0
               7.2660704 = idf(docFreq=83, maxDocs=44218)
               0.0546875 = fieldNorm(doc=5587)
       0.16 = coord(4/25)
   

3. Vishwanath, A.: Impact of personality on technology adoption : an empirical model (2005) 0.12

   0.12452938 = sum of:
     0.12452938 = product of:
       0.77830863 = sum of:
         0.026855549 = weight(abstract_txt:impact in 3676) [ClassicSimilarity], result of:
           0.026855549 = score(doc=3676,freq=1.0), product of:
             0.062438995 = queryWeight, product of:
               1.4639952 = boost
               4.5878253 = idf(docFreq=1222, maxDocs=44218)
               0.009296284 = queryNorm
             0.4301086 = fieldWeight in 3676, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.5878253 = idf(docFreq=1222, maxDocs=44218)
               0.09375 = fieldNorm(doc=3676)
         0.10753002 = weight(abstract_txt:adoption in 3676) [ClassicSimilarity], result of:
           0.10753002 = score(doc=3676,freq=1.0), product of:
             0.18022572 = queryWeight, product of:
               3.0462513 = boost
               6.3641686 = idf(docFreq=206, maxDocs=44218)
               0.009296284 = queryNorm
             0.5966408 = fieldWeight in 3676, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.3641686 = idf(docFreq=206, maxDocs=44218)
               0.09375 = fieldNorm(doc=3676)
         0.27051798 = weight(abstract_txt:innovation in 3676) [ClassicSimilarity], result of:
           0.27051798 = score(doc=3676,freq=2.0), product of:
             0.31371406 = queryWeight, product of:
               5.188582 = boost
               6.5039306 = idf(docFreq=179, maxDocs=44218)
               0.009296284 = queryNorm
             0.8623075 = fieldWeight in 3676, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               6.5039306 = idf(docFreq=179, maxDocs=44218)
               0.09375 = fieldNorm(doc=3676)
         0.3734051 = weight(abstract_txt:diffusion in 3676) [ClassicSimilarity], result of:
           0.3734051 = score(doc=3676,freq=1.0), product of:
             0.5481626 = queryWeight, product of:
               8.115222 = boost
               7.2660704 = idf(docFreq=83, maxDocs=44218)
               0.009296284 = queryNorm
             0.68119407 = fieldWeight in 3676, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.2660704 = idf(docFreq=83, maxDocs=44218)
               0.09375 = fieldNorm(doc=3676)
       0.16 = coord(4/25)
   

4. Genuis, S.K.: Exploring the role of medical and consumer literature in the diffusion of information related to hormone therapy for menopausal women (2006) 0.12

   0.12397539 = sum of:
     0.12397539 = product of:
       1.0331283 = sum of:
         0.13469021 = weight(abstract_txt:channels in 5062) [ClassicSimilarity], result of:
           0.13469021 = score(doc=5062,freq=1.0), product of:
             0.23648764 = queryWeight, product of:
               3.4894867 = boost
               7.290168 = idf(docFreq=81, maxDocs=44218)
               0.009296284 = queryNorm
             0.5695444 = fieldWeight in 5062, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.290168 = idf(docFreq=81, maxDocs=44218)
               0.078125 = fieldNorm(doc=5062)
         0.27609625 = weight(abstract_txt:innovation in 5062) [ClassicSimilarity], result of:
           0.27609625 = score(doc=5062,freq=3.0), product of:
             0.31371406 = queryWeight, product of:
               5.188582 = boost
               6.5039306 = idf(docFreq=179, maxDocs=44218)
               0.009296284 = queryNorm
             0.88008887 = fieldWeight in 5062, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               6.5039306 = idf(docFreq=179, maxDocs=44218)
               0.078125 = fieldNorm(doc=5062)
         0.6223419 = weight(abstract_txt:diffusion in 5062) [ClassicSimilarity], result of:
           0.6223419 = score(doc=5062,freq=4.0), product of:
             0.5481626 = queryWeight, product of:
               8.115222 = boost
               7.2660704 = idf(docFreq=83, maxDocs=44218)
               0.009296284 = queryNorm
             1.1353235 = fieldWeight in 5062, product of:
               2.0 = tf(freq=4.0), with freq of:
                 4.0 = termFreq=4.0
               7.2660704 = idf(docFreq=83, maxDocs=44218)
               0.078125 = fieldNorm(doc=5062)
       0.12 = coord(3/25)
   

5. Van der Veer Martens, B.; Goodrum, G.: ¬The diffusion of theories : a functional approach (2006) 0.12

   0.11870741 = sum of:
     0.11870741 = product of:
       0.9892284 = sum of:
         0.051133145 = weight(abstract_txt:classic in 5269) [ClassicSimilarity], result of:
           0.051133145 = score(doc=5269,freq=1.0), product of:
             0.07613042 = queryWeight, product of:
               1.1430779 = boost
               7.1642876 = idf(docFreq=92, maxDocs=44218)
               0.009296284 = queryNorm
             0.67165196 = fieldWeight in 5269, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.1642876 = idf(docFreq=92, maxDocs=44218)
               0.09375 = fieldNorm(doc=5269)
         0.1912851 = weight(abstract_txt:innovation in 5269) [ClassicSimilarity], result of:
           0.1912851 = score(doc=5269,freq=1.0), product of:
             0.31371406 = queryWeight, product of:
               5.188582 = boost
               6.5039306 = idf(docFreq=179, maxDocs=44218)
               0.009296284 = queryNorm
             0.6097435 = fieldWeight in 5269, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.5039306 = idf(docFreq=179, maxDocs=44218)
               0.09375 = fieldNorm(doc=5269)
         0.7468102 = weight(abstract_txt:diffusion in 5269) [ClassicSimilarity], result of:
           0.7468102 = score(doc=5269,freq=4.0), product of:
             0.5481626 = queryWeight, product of:
               8.115222 = boost
               7.2660704 = idf(docFreq=83, maxDocs=44218)
               0.009296284 = queryNorm
             1.3623881 = fieldWeight in 5269, product of:
               2.0 = tf(freq=4.0), with freq of:
                 4.0 = termFreq=4.0
               7.2660704 = idf(docFreq=83, maxDocs=44218)
               0.09375 = fieldNorm(doc=5269)
       0.12 = coord(3/25)