Document (#43793)

Author

Jetter, H.-C.

Title

Informationsvisualisierung und Visual Analytics

Source

Grundlagen der Informationswissenschaft. Hrsg.: Rainer Kuhlen, Dirk Lewandowski, Wolfgang Semar und Christa Womser-Hacker. 7., völlig neu gefasste Ausg

Imprint

Berlin : DeGruyter

Year

2023

Pages

S.295-305

Abstract

Die Visualisierung digitaler Datenbestände mit dem Computer ist heute alltäglich geworden. Spätestens seit der COVID-19-Pandemie sind computergenerierte Datenvisualisierungen und deren Interpretation durch den Menschen nicht mehr nur Expert*innen für Statistik und Datenanalyse vorbehalten. Stattdessen sind interaktive Visualisierungen zur Darstellung von Trends, Mustern oder Vergleichen in Daten zu festen Bestandteilen unseres medialen Alltags geworden, ob im (Daten-)Journalismus, in den sozialen Medien oder bei der Kommunikation von Behörden mit der Bevölkerung. Wie bereits von Reiterer und Jetter (2013) in einer früheren Auflage dieses Beitrags thematisiert wurde, bietet dieser Trend zur interaktiven und narrativen Visualisierung in den Massenmedien den Benutzer*innen neue Möglichkeiten des datenbasierten Erkenntnisgewinns. Seitdem popularisiert zusätzlich die Vielzahl verfügbarer "Tracker"-Apps mit dem Ziel der Verhaltensoptimierung (z. B. im Bereich Fitness oder Energiekonsum) die interaktive Visualisierung und Analyse persönlicher und privater Daten. Auch im beruflichen Alltag haben sich einstige Nischenwerkzeuge, wie z. B. die Visualisierungssoftware Tableau, in äußerst populäre Anwendungen verwandelt und sind zum Gegenstand zweistelliger Milliardeninvestitionen geworden, insbesondere für die Visualisierung und Analyse von Geschäftsdaten. Im Lichte dieser Entwicklungen soll dieser Beitrag daher im Folgenden einerseits grundlegende Begriffe und Konzepte der Informationsvisualisierung vermitteln, andererseits auch Alltagsformen und Zukunftstrends wie Visual Analytics thematisieren.

Footnote

Vgl.: https://doi.org/10.1515/9783110769043.

Theme

Visualisierung

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