Document (#4587)

Author
Soloman, M.
Title
Content analysis : a potent tool in the searcher's arsenal
Source
Database. 16(1993) no.2, S.62-68
Year
1993
Abstract
Shows how content analysis of news media online sources can be used to analyze information and identify trends. Shows how content analysis can be used by advertisers. Details how to target an analysis and how to carry out research

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