Document (#8291)

Author
Flynn, M.
Title
Marketing a fee-based information service : the case of BTiS
Source
Managing information. 1(1994) no.3, S.35-36
Year
1994
Abstract
Describes BTiS, a corporate information service tailored to meet the specific information needs of Irish industry and established in 1991 at Limerick University. Its success is based on its quality cost effective pricing, market need and strategic marketing. Discusses the 9 key marketing tactics it uses: brochures; mail shots; visits; sample searches; presentations; university, community and local government support; networking; image; and exhibitions
Theme
Informationsdienstleistungen

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