Document (#9909)

Author

Danowski, J.A.

Title

Network analysis of message content

Source

Progress in communication science. 12(1993) S.197-222

Year

1993

Abstract

Presents a theoretical model of messages and communication processes. Describes a way to create optimal persuasive messages from natural language texts. The model avoids the limitations of categorical content analysis, both manual and computerized. Network analysis provides a relational paradigm for statistically based message research. Illustrates applications of word-network theory and method to different problems using examples

Theme

Information

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