Document (#9912)

Author
Elias, A.W.
Title
Designs for success in information product development
Source
Information services and use. 14(1994) no.2, S.111-114
Year
1994
Abstract
Points out the major considerations for new product development in the information industry. Discusses: evaluating the marketing environment for a new product, the role of personal commitment in the success of a new product, barriers to a new product success, production costs, and marketing plans
Theme
Informationsdienstleistungen

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