Crawford, P.J.; Barrett, T.P.: ¬The reference librarian and the business professor : a strategic alliance that works (1997)
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- Abstract
- Strategic alliances are proliferating in the corporate world. They offer the participants an opportunity to pool limited resources, skills and capabilities to achieve common objectives that the partners may well be unable to achieve working alone. Strategic alliances can exist among a variety of partners, but making them work requires an understanding of common objectives, a commitment to those objectives and flexibility. Describes the development of a successful strategic alliance between a university reference librarian and a business school professor
