Cölfen, H.; Schmitz, U.: Hochschullehre im Internet : Anspruch und Praxis (2000)
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- Series
- Zeitschrift für Bibliothekswesen und Bibliographie: Sonderh.80
- Source
- Wissenschaft online: Elektronisches Publizieren in Bibliothek und Hochschule. Hrsg. B. Tröger
Cölfen, H.: Werbeweltbilder im Wandel : Eine linguistische Untersuchung deutscher Werbeanzeigen im Zeitvergleich (1960-1990) (1999)
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- Abstract
- Die Untersuchung will Aufschluß darüber geben, wie sich die Konstruktionen von Wirklichkeit in ausgesuchten Werbetexten aus den Jahren 1960-1990 in Deutschland gewandelt haben. Hierzu werden aus jedem Jahr dieses Zeitraumes je 2 Werbeanzeigen von insgesamt 6 deutschen Markenfirmen in einem Korpus versammelt. In der Analyse wird das Korpus dann - computergestützt - sowohl quantitativ wir auch qualitativ untersucht. Im Ergebnis zeigt sich, welche Wnadlungen sich in unterschiedlichen Segmenten des Weltbildes der Deutschen vollzogen haben
- Pages
- 226 S. + 1 CD-ROM
