Cronin, B.; Overfeldt, K.; Fouchereaux, K.; Manzvanzvike, T.; Cha, M.; Sona, E.: Internet-sourced competitive intelligence (1994)
0.04
0.041222658 = product of:
0.082445316 = sum of:
0.082445316 = product of:
0.16489063 = sum of:
0.16489063 = weight(_text_:intelligence in 539) [ClassicSimilarity], result of:
0.16489063 = score(doc=539,freq=6.0), product of:
0.2703623 = queryWeight, product of:
5.3116927 = idf(docFreq=592, maxDocs=44218)
0.050899457 = queryNorm
0.6098877 = fieldWeight in 539, product of:
2.4494898 = tf(freq=6.0), with freq of:
6.0 = termFreq=6.0
5.3116927 = idf(docFreq=592, maxDocs=44218)
0.046875 = fieldNorm(doc=539)
0.5 = coord(1/2)
0.5 = coord(1/2)
- Abstract
- Little research has been reported on how the Internet is being used to source corporate competitive intelligence. An exploratory study was conducted to explore current practice and future potential. A request for participants was posted to business-oriented listservs and Usenet newsgroups. Respondents were sent an open-ended survey which addressed three topics: a) the Internet as a source of competitive edge; b) ways in which the Internet could make their firm mor competitive, and c) security and other usage-related issues from the corporate perspective. Findings suggest that the Internet is being used as a tool for monitoring the external environment, locating distributed experts, engaging in informal know-how trading, and conducting market research. Respondents foresee greater use of the Internet in the context of the competitive intelligence function, and generally have few reservations about using the Internet