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Chaudhry, A.S.; Khoo, C.S.G..: ¬A survey of the top-level categories in the structure of corporate Websites (2008) 0.00
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Content

A survey of the structure of corporate Websites was carried out to identify common categories, structures, facets and terms used in organizing these Websites. A sample of seven Websites of IT companies were first analyzed to construct a taxonomy checklist with 82 categories. The checklist was then used to analyze the top-level structure of 28 corporate Websites belonging to six product types. Differences in the top-level categories were found across the product types. Fifty-four new categories were found and incorporated into the taxonomy checklist. The taxonomy checklist is expected to be a useful reference for Information Architects in the design of corporate Websites.