Cronin, B.; Overfeldt, K.; Fouchereaux, K.; Manzvanzvike, T.; Cha, M.; Sona, E.: Internet-sourced competitive intelligence (1994)
0.01
0.010473382 = product of:
0.06284029 = sum of:
0.06284029 = weight(_text_:internet in 539) [ClassicSimilarity], result of:
0.06284029 = score(doc=539,freq=16.0), product of:
0.11352337 = queryWeight, product of:
2.9522398 = idf(docFreq=6276, maxDocs=44218)
0.038453303 = queryNorm
0.55354494 = fieldWeight in 539, product of:
4.0 = tf(freq=16.0), with freq of:
16.0 = termFreq=16.0
2.9522398 = idf(docFreq=6276, maxDocs=44218)
0.046875 = fieldNorm(doc=539)
0.16666667 = coord(1/6)
- Abstract
- Little research has been reported on how the Internet is being used to source corporate competitive intelligence. An exploratory study was conducted to explore current practice and future potential. A request for participants was posted to business-oriented listservs and Usenet newsgroups. Respondents were sent an open-ended survey which addressed three topics: a) the Internet as a source of competitive edge; b) ways in which the Internet could make their firm mor competitive, and c) security and other usage-related issues from the corporate perspective. Findings suggest that the Internet is being used as a tool for monitoring the external environment, locating distributed experts, engaging in informal know-how trading, and conducting market research. Respondents foresee greater use of the Internet in the context of the competitive intelligence function, and generally have few reservations about using the Internet
- Theme
- Internet