Feldman, S.: ¬The Internet search-off (1998)
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- Abstract
- Reprots the results of a study which sought indications of the effectiveness of searching for information on the WWW versus the traditional online vendors, for comparisons of how it took to search, and for comments on the relative value of the results retrieved. Professional searchers were invited to search for answers to the same questions on both the WWW and on either DIALOG or Dow Jones Interactive. Overall DIALOG / Dow Jones Interactive retrieved more relevant documents and total searching time was more than double for finding information on the Web. Summarizes the comments from searchers on: searching assumptions of professional searchers; the subjects and types of searches for which DIALOG and Dow Jones Interactive showed superiority; areas where the Web has advantages over traditional online services; and uses for which both traditional online vendors and the Web can supplement each other. Lists nine searching principles for maximizing success when using Web search engines
