Search (4 results, page 1 of 1)

  • × author_ss:"Ford, N."
  • × theme_ss:"Suchtaktik"
  1. Ford, N.; Miller, D.; Moss, N.: Web search strategies and retrieval effectiveness : an empirical study (2002) 0.00
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    Abstract
    This paper reports the results of a study funded by the Arts and Humanities Research Board which sought to investigate links between Web search strategies and retrieval effectiveness. A total of 68 students, enrolled on masters programmes in librarianship, information management and information systems, searched for two topics using the AltaVista search engine. Logs of the resultant 341 queries, along with relevance judgements for over 4,000 retrieved items, were analysed using factor analysis and regression. The differing but complementary types and strengths of evidence produced by these two forms of analysis are discussed and presented. Retrieval effectiveness was associated positively with best-match searching and negatively with Boolean searching. The implications of these findings for Web searching are discussed.
  2. Ford, N.; Wood, F.; Walsh, C.: Cognitive styles and searching (1994) 0.00
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    Abstract
    The primary aim of the study was to investigate the effect of the absence of postings information on online searches and searching behaviour and these results were reported in Journal of information science 20(1994) no.1. The secondary aim, reported here, was to assess the cognitive styles of the participants to ensure that the population was sufficiently vareid in this respect and to investigate possible correlations between cognitive ability and searching behaviour. Throughout the project, searches were made by postgraduates at the department of information studies, University of Sheffield using the LISA database on CD-ROM. A total of 67 searchers carried out 275 searches, both with and without postings information. Reports significant differences in both searching behaviour and search outcomes obtained by those with different learning styles, with and without postings information. Significant correlations were found between cognitice styles and online searching. Searchers characterized by different learning styles tend to adopt different search strategies and strategies associated with comprehension and operation learning styles result in qualitatively different searching performance. Searching approaches associated with a versatile style are the most effective. Making feedback in the form of postings available enables comprehension and operation learners, and field independent searchers, to change their apporach in qualitatively different ways. Other findings are reported and discussed
    Source
    Online and CD-ROM review. 18(1994) no.2, S.79-86
  3. Ford, N.; Miller, D.; Moss, N.: ¬The role of individual differences in Internet searching : an empirical study (2001) 0.00
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    Abstract
    This article reports the results of a study of the role of individual differences in Internet searching. The dimensions of individual differences forming the focus of the research consisted of: cognitive styles; levels of prior experience; Internet perceptions; study approaches; age; and gender. Sixty-nine Masters students searched for information on a prescribed topic using the AItaVista search engine. Results were assessed using simple binary relevance judgements. Factor analysis and multiple regression revealed interesting differences, retrieval effectiveness being linked to: male gender; low cognitive complexity; an imager (as opposed to verbalizer) cognitive style; and a number of Internet perceptions and study approaches grouped here as indicating low self-efficacy. The implications of these findings for system development and for future research are discussed.
  4. Spink, A.; Wilson, T.D.; Ford, N.; Foster, A.; Ellis, D.: Information seeking and mediated searching : Part 1: theoretical framework and research design (2002) 0.00
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    Abstract
    In this issue we begin with the first of four parts of a five part series of papers by Spink, Wilson, Ford, Foster, and Ellis. Spink, et alia, in the first section of this report set forth the design of a project to test whether existing models of the information search process are appropriate for an environment of mediated successive searching which they believe characterizes much information seeking behavior. Their goal is to develop an integrated model of the process. Data were collected from 198 individuals, 87 in Texas and 111 in Sheffield in the U.K., with individuals with real information needs engaged in interaction with operational information retrieval systems by use of transaction logs, recordings of interactions with intermediaries, pre, and post search interviews, questionnaire responses, relevance judgments of retrieved text, and responses to a test of cognitive styles. Questionnaires were based upon the Kuhlthau model, the Saracevic model, the Ellis model, and incorporated a visual analog scale to avoid a consistency bias.