Gopinath, M.A.; Reddy, D.S.: Comparative study of the theoretical basis of mass communication and information science (1993)
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- Abstract
- Delineates the difference between mass communication and information science. Establishes the theoretical models which present a framework for mass communication. Presents the inter-relationships existing between mass communication studies and information science in the form of a table. Also shows how the two can work together for an information conscious society
