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Grudowski, S.: Innerbetriebliches Informationsmarketing (2004) 0.01

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Abstract: Die Marketingplanung innerbetrieblicher IuD-Abteilungen konkretisiert sich in folgenden vier Schritten: - Informationsproduktplanung, - Informationspreisplanung, - Informationsdistributionsplanung und - Kommunikationsplanung.
Source: Grundlagen der praktischen Information und Dokumentation. 5., völlig neu gefaßte Ausgabe. 2 Bde. Hrsg. von R. Kuhlen, Th. Seeger u. D. Strauch. Begründet von Klaus Laisiepen, Ernst Lutterbeck, Karl-Heinrich Meyer-Uhlenried. Bd.1: Handbuch zur Einführung in die Informationswissenschaft und -praxis

Grudowski, S.: Marketing für die Informationsvermittlung (1997) 0.00

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Source: Grundlagen der praktischen Information und Dokumentation: ein Handbuch zur Einführung in die fachliche Informationsarbeit. 4. Aufl. Hrsg.: M. Buder u.a

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