Haynes, M.: Your Google algorithm cheat sheet : Panda, Penguin, and Hummingbird (2013)
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- Abstract
- If you're reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes. However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site. I did write a post last year about the main differences between Penguin and a Manual Unnautral Links Penalty, and if you haven't read that, it'll give you a good primer. The point of this article is to explain very simply what each of these algorithms are meant to do. It is hopefully a good reference that you can point your clients to if you want to explain an algorithm change and not overwhelm them with technical details about 301s, canonicals, crawl errors, and other confusing SEO terminologies.
