Search (3 results, page 1 of 1)

  • × author_ss:"Huang, C.-Y."
  • × year_i:[2000 TO 2010}
  1. Huang, C.-Y.; Shen, Y.-C.; Chiang, I.-P.; Lin, C.-S.: Characterizing Web users' online information behavior (2007) 0.00
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    Abstract
    Although the body of literature pertaining to the study of micro, context-specific behavior on the Web is growing, there lacks a global, macro analysis as to the behavioral dimensions of Web users' online activities. In an attempt to fill in the gap, this study proposes a three-dimensional, cubic typology for the characterization of Web users' online information behavior. We discuss a set of hypotheses concerning the relationships among these dimensions as well as those between these dimensions and related behavioral aspects. Online panel data consisting of month-long clickstreams of 2,022 Web users obtained from InsightXplore, Taiwan are made available for the empirical validation of the hypotheses. We found that a Web user's width (i.e., number of categories of Web sites explored), length (i.e., number of sites visited per category), and depth (i.e., number of pages downloaded per site) of online information behavior are highly correlated. Furthermore, these three dimensions of the behavioral cube are positively associated with speed of navigation, but negatively associated with the Web users' explicit online information search propensity and the degree of relatedness among the sites they visited.
    Source
    Journal of the American Society for Information Science and Technology. 58(2007) no.13, S.1988-1997
  2. Huang, C.-Y.; Chang, S.-S.: Commonality of Web site visiting among countries (2009) 0.00
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    Abstract
    Although the role the Internet plays in globalization has been widely discussed, relatively little is known about the extent to which users in different countries visit the same Web sites. Surprisingly, no prior research in the literature has empirically addressed this topic in a systematic way. Based on the theory of life in the round and related concepts of information behavior, this article reports an attempt to fill the gap by looking at how cultural, geodemographical, and economic factors underpin the extent which people from different countries visit the same Web sites. A commonality index to measure the commonality of Web site visiting for the macrolevel, cross-country study is proposed for a large-scale empirical study using online panel data that cover 101 countries. Results from the analyses indicate that as cyberspace is obviously fractured, Internet users in countries that share a common language, religion, and social norms, that have a similar level of economic development, and that are physically nearer to one another are more likely to visit the same Web sites. The relationship between individual-level information behavior and macrolevel Internet traffic metrics is established; the former helps explain the latter whereas the latter enriches the former.
    Source
    Journal of the American Society for Information Science and Technology. 60(2009) no.6, S.1168-1177
  3. Chiang, I.-P.; Huang, C.-Y.; Huang, C.-W.: Characterizing Web users' degree of Web 2.0-ness (2009) 0.00
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    Source
    Journal of the American Society for Information Science and Technology. 60(2009) no.7, S.1349-1357