Search (2 results, page 1 of 1)

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Abstract

This paper uses a mix of qualitative and quantitative methodology to analyse differences between Finnish and American web searchers (n=27 per country) in their choice of initial search strategies (direct address, subject directory and search engines) and their reasoning underlying these choices, with data gathered via a questionnaire. The paper looks at these differences for four types of questions with two variables: closed/open and predictable/unpredictable source of answer (n=16 questions per searcher; total n=864 questions). The paper found significant differences between the two groups' initial search strategies and for three of the four types of questions. The reasoning varied across countries and questions as well, with Finns mentioning fewer reasons although both groups mentioned in aggregate a total of 1,284 reasons in twenty-four reason categories. The reasoning indicated that both country groups considered not only question-related reasons but also source- and search-strategy related reasons in making their decision. The research raises questions about considering cultural differences in designing web search access mechanisms.

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Abstract

Considers intersearcher and intrasearcher consistency in the selection of search terms. Based on an empirical study where 22 searchers from 4 different types of search environments analyzed altogether 12 search requests of 4 different types in 2 separate test situations between which 2 months elapsed. Statistically very significant differences in consistency were found according to the types of search environments and search requests. Consistency was also considered according to the extent of the scope of search concept. At level I search terms were compared character by character. At level II different search terms were accepted as the same search concept with a rather simple evaluation of linguistic expressions. At level III, in addition to level II, the hierarchical approach of the search request was also controlled. At level IV different search terms were accepted as the same search concept with a broad interpretation of the search concept. Both intersearcher and intrasearcher consistency grew most immediately after a rather simple evaluation of linguistic impressions