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Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009)
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Wolfram, D.; Spink, A.; Jansen, B.J.; Saracevic, T.: Vox populi : the public searching of the Web (2001)
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Jansen, B.J.; Resnick, M.: ¬An examination of searcher's perceptions of nonsponsored and sponsored links during ecommerce Web searching (2006)
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Jansen, B.J.; Liu, Z.; Simon, Z.: ¬The effect of ad rank on the performance of keyword advertising campaigns (2013)
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