Kaye, B.K.; Johnson, T.J.: From here to obscurity? : media substitution theory and traditional media in an on-line world (2003)
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- Abstract
- Kaye and Johnson are interested in the effect of interaction with the Internet on time spent with more traditional media by persons with a strong interest in politics, a topic on which previous research has provided conflicting results. They posted a survey on the Web requesting respondents from within the United States which was advertised in politically oriented newsgroups, political chat rooms, politically oriented web sites, and posted on 40 search services and which collected data from the responding convenience sample of 442 in 2000 and 307 in 1996. Respondents were asked about change in their time spent with traditional media, as well as their trust in government, self efficacy, interest in politics, reliance on traditional sources, reliance on the web, other internet based electronic information sources, and their demographic characteristics. Over the time period female respondents increased from one quarter to one third. The average age increased by 10.8 years, and those reporting a high level of trust in government increased from 11.9% to 35.2%. Reported high self efficacy rose from 44.7% to 74%. Internet users are spending significantly less time reading news magazines in the second survey, and while the difference in television viewing is not significantly different, the decrease in radio listening for political information is. Respondents also report spending significantly less time talking about politics in 2000. About one half the respondents report spending less time with traditional media while the other half claim the internet has not effected their use of these sources.
