Kennedy, S.D.: Dilemmas abound with Internet ads (1996)
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- Abstract
- Examines how the 71,1 million dollars in advertising revenue from 600 Web sites has been gained. 2/3 of this went to only 10 sites, the top 5 of which were Netscape, InfoSeek, Yahoo!, Lycos anc Excite. Offers 5 tips for effective banner advertising on Web pages. Multithreaded parallel search sites such as MetaCrawler and SavvySearch which enable a user to run several search engines simultaneously, pose a threat to advertising. Cyber 411, a new tool, queries 15 different search engines. Another category, software for querying multiple search engines such as WebCompass, willbuild a keyword searchable index with the summary of results which is output as an HTML file. Compares this with similar products including a Netscape product. InfoSeek and Excite offer mini-applications to place a labelled button on the browser's tool-bar to go straight to their respective search engine. VistaPass from AltaVista will run minimized on a task bar
