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Lewandowski, D.; Sünkler, S.: What does Google recommend when you want to compare insurance offerings? (2019)
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- Abstract
- Purpose The purpose of this paper is to describe a new method to improve the analysis of search engine results by considering the provider level as well as the domain level. This approach is tested by conducting a study using queries on the topic of insurance comparisons. Design/methodology/approach The authors conducted an empirical study that analyses the results of search queries aimed at comparing insurance companies. The authors used a self-developed software system that automatically queries commercial search engines and automatically extracts the content of the returned result pages for further data analysis. The data analysis was carried out using the KNIME Analytics Platform. Findings Google's top search results are served by only a few providers that frequently appear in these results. The authors show that some providers operate several domains on the same topic and that these domains appear for the same queries in the result lists. Research limitations/implications The authors demonstrate the feasibility of this approach and draw conclusions for further investigations from the empirical study. However, the study is a limited use case based on a limited number of search queries. Originality/value The proposed method allows large-scale analysis of the composition of the top results from commercial search engines. It allows using valid empirical data to determine what users actually see on the search engine result pages.
- Date
- 20. 1.2015 18:30:22
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Lewandowski, D.; Haustein, S.: What does the German-language information science community cite? (2015)
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- Source
- Re:inventing information science in the networked society: Proceedings of the 14th International Symposium on Information Science, Zadar/Croatia, 19th-21st May 2015. Eds.: F. Pehar, C. Schloegl u. C. Wolff
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Lewandowski, D.; Kerkmann, F.; Rümmele, S.; Sünkler, S.: ¬An empirical investigation on search engine ad disclosure (2018)
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Lewandowski, D.; Sünkler, S.; Kerkmann, F.: Are ads on Google search engine results pages labeled clearly enough? : the influence of knowledge on search ads on users' selection behaviour (2017)
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Sundin, O.; Lewandowski, D.; Haider, J.: Whose relevance? : Web search engines as multisided relevance machines (2022)
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- Abstract
- This opinion piece takes Google's response to the so-called COVID-19 infodemic, as a starting point to argue for the need to consider societal relevance as a complement to other types of relevance. The authors maintain that if information science wants to be a discipline at the forefront of research on relevance, search engines, and their use, then the information science research community needs to address itself to the challenges and conditions that commercial search engines create in. The article concludes with a tentative list of related research topics.
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Lewandowski, D.; Spree, U.: Ranking of Wikipedia articles in search engines revisited : fair ranking for reasonable quality? (2011)
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- Date
- 30. 9.2012 19:27:22
