Ma, Y.: Internet: the global flow of information (1995)
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- Abstract
- Colours, icons, graphics, hypertext links and other multimedia elements are variables that affect information search strategies and information seeking behaviour. These variables are culturally constructed and represented and are subject to individual and community interpretation. Hypothesizes that users in different communities (in intercultural or multicultural context) will interpret differently the meanings of the multimedia objects on the Internet. Users' interpretations of multimedia objects may differ from the intentions of the designers. A study in this area is being undertaken
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