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  • × author_ss:"Mackay, R."
  1. Mackay, R.: Electronic Commerce in Europa : Chancen für Datenanbieter im Internet (1996) 0.01
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    Abstract
    Electronic Commerce, der Handel von Waren und Dienstleistungen auf elektronischen Weg, gerät in jüngster Zeit zunehmend in den Blickpunkt. Die Globalisierung der Märkte, der Wandel von Industrie- zu Dienstleistungsgesellschaften und neue, für jedermann zugängliche Distributionswege wie das Internet liefern triftige Gründe, sich mit dem Thema auseinanderzusetzen
    Source
    Cogito. 12(1996) H.4, S.31-34
  2. Mackay, R.: Zwei Paar Schuhe : Anspruch und Wirklichkeit: Multimedia-Forschung in Europa (1996) 0.00
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    Abstract
    Vor allem das Forschungsprogramm ESPRIT der Europäischen Union bemüht sich seit 1984 darum, europäische Unternehmen bei der gemeinschaftlichen Entwicklung neuer Informationstechnologien zu unterstützen. Eine Bilanz des Erreichten wird in der European Information Technology Conference EITC gezogen, die seit einigen Jahren jeweils im November - so auch 1995 - in Brüssel veranstaltet wird. Hier einige Eindrücke
    Source
    Cogito. 12(1996) H.3, S.28-29
  3. Mackay, R.: Fachinformationspolitik : Europa (1995) 0.00
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    Source
    Cogito. 11(1995) H.5, S.53-55

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