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Abstract

The aim of our investigation was to discuss exactly what is formulated in the title. This will of course constitute a main part of this write-up. However, in the process of investigations it also became clear that the focus has to be extended, not to just cover Google and search engines in an isolated fashion, but to also cover other Web 2.0 related phenomena, particularly Wikipedia, Blogs, and other related community efforts. It was the purpose of our investigation to demonstrate: - Plagiarism and IPR violation are serious concerns in academia and in the commercial world - Current techniques to fight both are rudimentary, yet could be improved by a concentrated initiative - One reason why the fight is difficult is the dominance of Google as THE major search engine and that Google is unwilling to cooperate - The monopolistic behaviour of Google is also threatening how we see the world, how we as individuals are seen (complete loss of privacy) and is threatening even world economy (!) In our proposal we did present a list of typical sections that would be covered at varying depth, with the possible replacement of one or the other by items that would emerge as still more important.
The preliminary intended and approved list was: Section 1: To concentrate on Google as virtual monopoly, and Google's reported support of Wikipedia. To find experimental evidence of this support or show that the reports are not more than rumours. Section 2: To address the copy-past syndrome with socio-cultural consequences associated with it. Section 3: To deal with plagiarism and IPR violations as two intertwined topics: how they affect various players (teachers and pupils in school; academia; corporations; governmental studies, etc.). To establish that not enough is done concerning these issues, partially due to just plain ignorance. We will propose some ways to alleviate the problem. Section 4: To discuss the usual tools to fight plagiarism and their shortcomings. Section 5: To propose ways to overcome most of above problems according to proposals by Maurer/Zaka. To examples, but to make it clear that do this more seriously a pilot project is necessary beyond this particular study. Section 6: To briefly analyze various views of plagiarism as it is quite different in different fields (journalism, engineering, architecture, painting, .) and to present a concept that avoids plagiarism from the very beginning. Section 7: To point out the many other dangers of Google or Google-like undertakings: opportunistic ranking, analysis of data as window into commercial future. Section 8: To outline the need of new international laws. Section 9: To mention the feeble European attempts to fight Google, despite Google's growing power. Section 10. To argue that there is no way to catch up with Google in a frontal attack.
Section 11: To argue that fighting large search engines and plagiarism slice-by-slice by using dedicated servers combined by one hub could eventually decrease the importance of other global search engines. Section 12: To argue that global search engines are an area that cannot be left to the free market, but require some government control or at least non-profit institutions. We will mention other areas where similar if not as glaring phenomena are visible. Section 13: We will mention in passing the potential role of virtual worlds, such as the currently overhyped system "second life". Section 14: To elaborate and try out a model for knowledge workers that does not require special search engines, with a description of a simple demonstrator. Section 15 (Not originally part of the proposal): To propose concrete actions and to describe an Austrian effort that could, with moderate support, minimize the role of Google for Austria. Section 16: References (Not originally part of the proposal) In what follows, we will stick to Sections 1 -14 plus the new Sections 15 and 16 as listed, plus a few Appendices.
We believe that the importance has shifted considerably since the approval of the project. We thus will emphasize some aspects much more than ever planned, and treat others in a shorter fashion. We believe and hope that this is also seen as unexpected benefit by BMVIT. This report is structured as follows: After an Executive Summary that will highlight why the topic is of such paramount importance we explain in an introduction possible optimal ways how to study the report and its appendices. We can report with some pride that many of the ideas have been accepted by the international scene at conferences and by journals as of such crucial importance that a number of papers (constituting the appendices and elaborating the various sections) have been considered high quality material for publication. We want to thank the Austrian Federal Ministry of Transport, Innovation and Technology (BMVIT) for making this study possible. We would be delighted if the study can be distributed widely to European decision makers, as some of the issues involved do indeed involve all of Europe, if not the world.