Newhagen, J.E.: ¬The role of feedback in the assessment of news (1997)
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- Abstract
- Examines the problem of a compelling online news delivery system by focusing on how mass media audiences and online users differ in their assessment of news. It employed a 2-wave USA national survey to study the perception of interactivity in mass media and computer networks and its relationship to the assessment of news. The 1st wave looked a national probability sample, ahile the 2nd targeted viewers of NBC Nightly News who responded to the show via e-mail. NBC respondents rated mass media to be less interactive, while they rated computer communication more interactive than the national sample. The NBC group also rated mass media news less important and of lower quality than did the national sample. Interactivity ratings did not predict mass media credibility assessment for either group. However, respondents who defined interactivity as cybernetic feedback or who contacted NBC by e-mail rated computer communication to be more credible than thos who did not
