Newman, N.: Search strategies and activities of BBC news interactive (2007)
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- Abstract
- In the United Kingdom, the BBC is principally known for television and until recently there was no difficulty in finding BBC content on your TV. There was only one channel and then two. It wasn't until the late 1950's in the UK that commercial TV provided an alternative, but even then we owned the transmitters, the distribution and crucially the BBC remained 1 and 2 on the dial. The explosion of multi-channel TV and now internet has meant falling market share inevitably and the arrival of digital television has meant hundred of channels, thousands in the case of the internet, and the need to invent new forms of navigation. Today, the BBC does not control those guides or the navigation systems that will inevitably drive people to the content of the future. Eastenders is a much loved BBC soap opera which gets about 8 million viewers a week, but some people no longer associate the programme with the BBC. Many people in the UK get their television via Rupert Murdoch's SKY platform and so the credit often goes to the aggregator. In Focus groups, we hear comments like »I watched Eastenders last night on SKY«. Today British consumers, who have only just got used to hundreds of television channels are now being bombarded by a second wave of content. There are podcasts, vodcasts, webcasts, user generated content - and on its way even more on demand video content as the world's major media companies open un 7 day output and their archives directly to consumers.
