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Abstract

Collating data from a number of log and questionnaire studies conducted largely into the use of a range of consumer health digital information platforms, Centre for Information Behaviour and the Evaluation of Research (Ciber) researchers describe some new thoughts on characterising (and naming) information seeking behaviour in the digital environment, and in so doing, suggest a new typology of digital users. The characteristic behaviour found is one of bouncing in which users seldom penetrate a site to any depth, tend to visit a number of sites for any given information need and seldom return to sites they once visited. They tend to "feed" for information horizontally, and whether they search a site of not depends heavily on "digital visibility", which in turn creates all the conditions for "bouncing". The question whether this type of information seeking represents a form of "dumbing down or up", and what it all means for publishers, librarians and information providers, who might be working on other, possible outdated usage paradigms, is discussed.

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Abstract

The article employs deep log analysis (DLA) techniques, a more sophisticated form of transaction log analysis, to demonstrate what usage data can disclose about information seeking behaviour of virtual scholars - academics, and researchers. DLA works with the raw server log data, not the processed, pre-defined and selective data provided by journal publishers. It can generate types of analysis that are not generally available via proprietary web logging software because the software filters out relevant data and makes unhelpful assumptions about the meaning of the data. DLA also enables usage data to be associated with search/navigational and/or user demographic data, hence the name 'deep'. In this connection the usage of two digital journal libraries, those of EmeraldInsight, and Blackwell Synergy are investigated. The information seeking behaviour of nearly three million users is analyzed in respect to the extent to which they penetrate the site, the number of visits made, as well as the type of items and content they view. The users are broken down by occupation, place of work, type of subscriber ("Big Deal", non-subscriber, etc.), geographical location, type of university (old and new), referrer link used, and number of items viewed in a session.

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Abstract

According to estimates the mobile device will soon be the main platform for searching the web, and yet our knowledge of how mobile consumers use information, and how that differs from desktops/laptops users, is imperfect. The paper sets out to correct this through an analysis of the logs of a major cultural website, Europeana. The behavior of nearly 70,000 mobile users was examined over a period of more than a year and compared with that for PC users of the same site and for the same period. The analyses conducted include: size and growth of use, time patterns of use; geographical location of users, digital collections used; comparative information-seeking behavior using dashboard metrics, clustering of users according to their information seeking, and user satisfaction. The main findings were that mobile users were the fastest-growing group and will rise rapidly to a million by December 2012 and that their visits were very different in the aggregate from those arising from fixed platforms. Mobile visits could be described as being information "lite": typically shorter, less interactive, and less content viewed per visit. Use took a social rather than office pattern, with mobile use peaking at nights and weekends. The variation between different mobile devices was large, with information seeking on the iPad similar to that for PCs and laptops and that for smartphones very different indeed. The research further confirms that information-seeking behavior is platform-specific and the latest platforms are changing it all again. Websites will have to adapt.

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Abstract

In the UK, both anecdotal and research evidence points to ever greater and more sophisticated use of the Web to provide health information and advice. The study reported here adds to this research with an online survey of Internet users' reported use of the Web to access information about health and their opinions about the advice that can be obtained there. Over a period of three weeks more than 1,300 people responded to an online questionnaire produced by The British Life and Internet Project; 81 per cent or 997 of the respondents were British. The prime purpose of the questionnaire was to obtain information on the characteristics of the users of health information Web sites, to obtain feedback regarding for what they used online health sites and what were the perceived outcomes associated with using online health information.