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Abstract

In Web 2.0 environments, people commonly share their knowledge and personal experiences with others, but little is known about their background characteristics and motivations. Thus, the current study examines some of the characteristics and motivations common among answerers, who produce health-related answers to questions asked by anonymous others in a social Q&A site, Yahoo! Answers. An online survey questionnaire was distributed to top and recent answerers to investigate their demographics, areas of health expertise, and other characteristics related to answering behaviors online. Also, 10 motivation factors are proposed and tested in the survey: enjoyment, efficacy, learning, personal gain, altruism, community interest, social engagement, empathy, reputation, and reciprocity. Findings show that altruism is the most influential motivation, while personal gain is the least. Enjoyment and efficacy are more influential than other social motivations, such as reputation or reciprocity, although there are some variations across different groups of answerers. Motivational factors among top answerers or health experts are further analyzed. The findings of this study have practical implications for promoting health answerers to share knowledge and experiences in social contexts. Furthermore, the study design of the current study can be used to examine motivations of answerers in other topic areas as well as other social contexts.

Source

Journal of the American Society for Information Science and Technology. 63(2012) no.3, S.543-557

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Abstract

The success or failure of social media is highly dependent on the active participation of its users. In order to examine the influential factors that inspire dynamic and eager participation, this study investigates what motivates social media users to share their personal experiences, information, and social support with anonymous others. A variety of information-sharing activities in social media, including creating postings, photos, and videos in 5 different types of social media: Facebook, Twitter, Delicious, YouTube, and Flickr, were observed. Ten factors: enjoyment, self-efficacy, learning, personal gain, altruism, empathy, social engagement, community interest, reciprocity, and reputation, were tested to identify the motivations of social media users based on reviews of major motivation theories and models. Findings from this study indicate that all of the 10 motivations are influential in encouraging users' information sharing to some degree and strongly correlate with one another. At the same time, motivations differ across the 5 types of social media, given that they deliver different information content and serve different purposes. Understanding such differences in motivations could benefit social media developers and those organizations or institutes that would like to use social media to facilitate communication among their community members; appropriate types of social media could be chosen that would fit their own purposes and they could develop strategies that would encourage their members to contribute to their communities through social media.

Source

Journal of the Association for Information Science and Technology. 66(2015) no.10, S.2045-2060