Pack, T.: Electronic magazines : the state of the art (1994)
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- Abstract
- Today's electronic magazines, published by many companies are available through several different technologies and appeal to both consumers and professional researchers. Advertisers can use electronic magazines to take advantage of cross-media deals and prepare for the coming age of interactivity. A few critics point out that electronic magazines have a long way to go before they reach their potential, but by looking back to the history of magazine publishing a precedent is found that heralds a successful future for electronic publications
