Palmquist, R.A.; Kim, K.-S.: Cognitive style and on-line database search experience as predictors of Web search performance (2000)
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- Abstract
- This study sought to investigate the effects of cognitive style (field dependent and field independent) and on-line database search experience (novice and experienced) on the WWW search performance of undergraduate college students (n=48). It also attempted to find user factors that could be used to predict search efficiency. search performance, the dependent variable was defined in 2 ways: (1) time required for retrieving a relevant information item, and (2) the number of nodes traversed for retrieving a relevant information item. the search tasks required were carried out on a University Web site, and included a factual task and a topical search task of interest to the participant. Results indicated that while cognitive style (FD/FI) significantly influenced the search performance of novice searchers, the influence was greatly reduced in those searchers who had on-line database search experience. Based on the findings, suggestions for possible changes to the design of the current Web interface and to user training programs are provided
