Raina, R.: Information marketing (1998)
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- Abstract
- Introduction to a special issue of this journal on information marketing. Emphasizes the increasing recognition by library and information managers that merely acquiring and storing information serves little purpose unless it can be delivered and put to effective use by those who need it. Looks at the extra pressure put on library managements by technological advances, often leading to greater user expectations. Considers the costs of information including its processing and repackaging: argues that library and information centres need to provide a greater variety of information products and services tailored for the specific needs of their different users, and these must also be effectively marketed
