Search (2 results, page 1 of 1)

Did you mean:
rswk_00%3a%22Unternehmen %2f Computerunterst%c3%betete kommunikation %2f web log %2f schutz %28GBV%29%22 2
rswk_00%3a%22Unternehmen %2f Computerunterst%c3%betete kommunikation %2f web log %2f schulz %28GBV%29%22 2
rswk_00%3a%22Unternehmen %2f Computerunterst%c3%btzten kommunikation %2f web log %2f schutz %28GBV%29%22 2
rswk_00%3a%22Unternehmen %2f Computerunterst%c3%betete kommunikation %2f web log %2f schultz %28GBV%29%22 2
rswk_00%3a%22Unternehmen %2f Computerunterst%c3%bitte kommunikation %2f web log %2f schutz %28GBV%29%22 2

Rebstock, M.: Kommunikation im World Wide Web : Aspekte des Aufbaus einer Website - das Beispiel der Software AG (1996) 0.04

0.039032757 = product of:
  0.13010919 = sum of:
    0.08351984 = weight(_text_:kommunikation in 5584) [ClassicSimilarity], result of:
      0.08351984 = score(doc=5584,freq=2.0), product of:
        0.14706601 = queryWeight, product of:
          5.140109 = idf(docFreq=703, maxDocs=44218)
          0.028611459 = queryNorm
        0.56790715 = fieldWeight in 5584, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          5.140109 = idf(docFreq=703, maxDocs=44218)
          0.078125 = fieldNorm(doc=5584)
    0.033667825 = weight(_text_:web in 5584) [ClassicSimilarity], result of:
      0.033667825 = score(doc=5584,freq=2.0), product of:
        0.0933738 = queryWeight, product of:
          3.2635105 = idf(docFreq=4597, maxDocs=44218)
          0.028611459 = queryNorm
        0.36057037 = fieldWeight in 5584, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          3.2635105 = idf(docFreq=4597, maxDocs=44218)
          0.078125 = fieldNorm(doc=5584)
    0.012921526 = product of:
      0.038764577 = sum of:
        0.038764577 = weight(_text_:22 in 5584) [ClassicSimilarity], result of:
          0.038764577 = score(doc=5584,freq=2.0), product of:
            0.10019246 = queryWeight, product of:
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.028611459 = queryNorm
            0.38690117 = fieldWeight in 5584, product of:
              1.4142135 = tf(freq=2.0), with freq of:
                2.0 = termFreq=2.0
              3.5018296 = idf(docFreq=3622, maxDocs=44218)
              0.078125 = fieldNorm(doc=5584)
      0.33333334 = coord(1/3)
  0.3 = coord(3/10)

Source: Cogito. 12(1996) H.5, S.22-27

Rebstock, M.: Zielgruppenorientiertes Marketing : attraktive inhaltliche Gestaltung von Websites - ein Beispiel (1996) 0.01

0.008351984 = product of:
  0.08351984 = sum of:
    0.08351984 = weight(_text_:kommunikation in 5930) [ClassicSimilarity], result of:
      0.08351984 = score(doc=5930,freq=2.0), product of:
        0.14706601 = queryWeight, product of:
          5.140109 = idf(docFreq=703, maxDocs=44218)
          0.028611459 = queryNorm
        0.56790715 = fieldWeight in 5930, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          5.140109 = idf(docFreq=703, maxDocs=44218)
          0.078125 = fieldNorm(doc=5930)
  0.1 = coord(1/10)

Abstract: Marketing als Instrument zur Sicherung des Unternehmenserfolges ist, wie andere Maßnahmen des Unternehmens auch, der Beurteilung von verursachten Kosten und erzieltem Nutzen unterworfen. Das WWW entwickelt sich mit rasanter Geschwindigkeit zu einem Medium, das von Unternehmen auch zur Kommunikation mit dem Absatzmarkt eingesetzt wird