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Footnote

Training techniques are the focus in Chapter 6, including ways to relax trainees and reduce cognitive load as well as to maximize training utility when the software limits the number of logins available. Ronan covers everyday administration and policy issues in Chapters 7 and 8. These include a list of daily routines such as checking that the software is functioning, plus monthly routines of updating statistics, policies, and procedures. Chapter 9 offers guidance an the chat reference interview, which Ronan likens to "information therapy" within an online environment of diminished contextual cues. Marketing and publicity are discussed in Chapter 10, with advice an advertising and publicity campaigns as well as a checklist of 20 promotional strategies for attracting users to a new chat service (p. 165). In the final section of the book, Chapters 11-15 provide individual case studies written by six contributors describing how live different academic libraries have been able to launch and operate chat reference services using a variety of different types of software including instant messaging, MOO, Internet Relay Chat, and call center software. Each case study begins with a statement of the software used, launch date, staffing, and hours of the service, and most include statistical information an chat reference traffic. These final live chapters provide "voices from the front lines" giving details of individual librarians' experiences in launching chat services.