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Griesdorf, H.; Spink, A.: Median measure : an approach to IR systems evaluation (2001)
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Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009)
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- Abstract
- In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.
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- 22. 3.2009 17:49:11
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Jansen, B.J.; Spink, A.; Saracevic, T.: Real life, real users and real needs : a study and analysis of users queries on the Web (2000)
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Wolfram, D.; Spink, A.; Jansen, B.J.; Saracevic, T.: Vox populi : the public searching of the Web (2001)
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Spink, A.; Gunar, O.: E-Commerce Web queries : Excite and AskJeeves study (2001)
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-
Goodrum, A.; Spink, A.: Visual information seeking : a study of image queries on the world wide web (1999)
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- Abstract
- A growing body of research is beginning to explore the information-seeking behavior of Web users. The vast majority of these studies have concentrated on the area of textual information retrieval (IR). Little research has examined how people search for non-textual information on the Internet, and few large-scale studies have investigated visual information-seeking behavior with Web search engines. This study examined visual information needs as expressed in users' Web image queries. The data set examined consisted of 1,025,908 sequential queries from 211,058 users of EXCITE, a major Internet search service. Twenty-eight (28) terms were used to identify queries for both still and moving images, resulting in a subset of 33,149 image queries by 9,855 users. We provide data on: (1) image queries -- the number of queries and the number of search terms per user, (2) image search sessions -- the number of queries per user, modifications made to subsequent queries in a session, and (3) image terms -- their rank/frequency distribution and the most highly used search terms. On average, there were 3. 36 image queries per user containing an average of 3.74 terms per query. Image queries contained a large number of unique terms. The most frequently occurring image related terms appeared less than 10 percent of the time, with most terms occurring only once. This analysis is contrasted to earlier work by Enser (1995) who examined written queries for pictorial information in a non-digital environment. Implications for the development of models for visual information retrieval, and for the design of Web search engines are discussed
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Ozmutlu, S.; Spink, A.; Ozmutlu, H.C.: Multimedia Web searching trends : 1997-2001 (2003)
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- Abstract
- Multimedia is proliferating on Web sites, as the Web continues to enhance the integration of multimedia and textual information. In this paper we examine trends in multimedia Web searching by Excite users from 1997 to 2001. Results from an analysis of 1,025,910 Excite queries from 2001 are compared to similar Excite datasets from 1997 to 1999. Findings include: (1) queries per multimedia session have decreased since 1997 as a proportion of general queries due to the introduction of multimedia buttons near the query box, (2) multimedia queries identified are longer than non-multimedia queries, and (3) audio queries are more prevalent than image or video queries in identified multimedia queries. Overall, we see multimedia Web searching undergoing major changes as Web content and searching evolves.
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Spink, A.; Du, J.T.: Toward a Web search model : integrating multitasking, cognitive coordination, and cognitive shifts (2011)
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- Abstract
- Limited research has investigated the role of multitasking, cognitive coordination, and cognitive shifts during web search. Understanding these three behaviors is crucial to web search model development. This study aims to explore characteristics of multitasking behavior, types of cognitive shifts, and levels of cognitive coordination as well as the relationship between them during web search. Data collection included pre- and postquestionnaires, think-aloud protocols, web search logs, observations, and interviews with 42 graduate students who conducted 315 web search sessions with 221 information problems. Results show that web search is a dynamic interaction including the ordering of multiple information problems and the generation of evolving information problems, including task switching, multitasking, explicit task and implicit mental coordination, and cognitive shifting. Findings show that explicit task-level coordination is closely linked to multitasking, and implicit cognitive-level coordination is related to the task-coordination process; including information problem development and task switching. Coordination mechanisms directly result in cognitive state shifts including strategy, evaluation, and view states that affect users' holistic shifts in information problem understanding and knowledge contribution. A web search model integrating multitasking, cognitive coordination, and cognitive shifts (MCC model) is presented. Implications and further research also are discussed.
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Spink, A.; Danby, S.; Mallan, K.; Butler, C.: Exploring young children's web searching and technoliteracy (2010)
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- Abstract
- Purpose - This paper aims to report findings from an exploratory study investigating the web interactions and technoliteracy of children in the early childhood years. Previous research has studied aspects of older children's technoliteracy and web searching; however, few studies have analyzed web search data from children younger than six years of age. Design/methodology/approach - The study explored the Google web searching and technoliteracy of young children who are enrolled in a "preparatory classroom" or kindergarten (the year before young children begin compulsory schooling in Queensland, Australia). Young children were video- and audio-taped while conducting Google web searches in the classroom. The data were qualitatively analysed to understand the young children's web search behaviour. Findings - The findings show that young children engage in complex web searches, including keyword searching and browsing, query formulation and reformulation, relevance judgments, successive searches, information multitasking and collaborative behaviours. The study results provide significant initial insights into young children's web searching and technoliteracy. Practical implications - The use of web search engines by young children is an important research area with implications for educators and web technologies developers. Originality/value - This is the first study of young children's interaction with a web search engine.
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- a
-
Spink, A.; Wolfram, D.; Jansen, B.J.; Saracevic, T.: Searching the Web : the public and their queries (2001)
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- Abstract
- In previous articles, we reported the state of Web searching in 1997 (Jansen, Spink, & Saracevic, 2000) and in 1999 (Spink, Wolfram, Jansen, & Saracevic, 2001). Such snapshot studies and statistics on Web use appear regularly (OCLC, 1999), but provide little information about Web searching trends. In this article, we compare and contrast results from our two previous studies of Excite queries' data sets, each containing over 1 million queries submitted by over 200,000 Excite users collected on 16 September 1997 and 20 December 1999. We examine how public Web searching changing during that 2-year time period. As Table 1 shows, the overall structure of Web queries in some areas did not change, while in others we see change from 1997 to 1999. Our comparison shows how Web searching changed incrementally and also dramatically. We see some moves toward greater simplicity, including shorter queries (i.e., fewer terms) and shorter sessions (i.e., fewer queries per user), with little modification (addition or deletion) of terms in subsequent queries. The trend toward shorter queries suggests that Web information content should target specific terms in order to reach Web users. Another trend was to view fewer pages of results per query. Most Excite users examined only one page of results per query, since an Excite results page contains ten ranked Web sites. Were users satisfied with the results and did not need to view more pages? It appears that the public continues to have a low tolerance of wading through retrieved sites. This decline in interactivity levels is a disturbing finding for the future of Web searching. Queries that included Boolean operators were in the minority, but the percentage increased between the two time periods. Most Boolean use involved the AND operator with many mistakes. The use of relevance feedback almost doubled from 1997 to 1999, but overall use was still small. An unusually large number of terms were used with low frequency, such as personal names, spelling errors, non-English words, and Web-specific terms, such as URLs. Web query vocabulary contains more words than found in large English texts in general. The public language of Web queries has its own and unique characteristics. How did Web searching topics change from 1997 to 1999? We classified a random sample of 2,414 queries from 1997 and 2,539 queries from 1999 into 11 categories (Table 2). From 1997 to 1999, Web searching shifted from entertainment, recreation and sex, and pornography, preferences to e-commerce-related topics under commerce, travel, employment, and economy. This shift coincided with changes in information distribution on the publicly indexed Web.
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