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  • × author_ss:"Spink, A."
  • × year_i:[2000 TO 2010}
  1. Spink, A.; Cole, C.: ¬A multitasking framework for cognitive information retrieval (2005) 0.02
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    Abstract
    Information retrieval (IR) research has developed considerably since the 1950's to include consideration of more cognitive, interactive and iterative processes during the interaction between humans and IR or Web systems (Ingwersen, 1992, 1996). Interactive search sessions by humans with IR systems have been depicted as interactive IR models (Saracevic, 1997). Human-IR system interaction is also modeled as taking place within the context of broader human information behavior (HIB) processes (Spink et al., 2002). Research into the human or cognitive (user modeling) aspects of IR is a growing body of research on user interactivity, task performance and measures for observing user interactivity. The task context and situational characteristics of users' searches and evaluation have also been identified as key elements in a user's interaction with an IR system (Cool and Spink, 2002; Vakkari, 2003). Major theorized interactive IR models have been proposed relating to the single search episode, including Ingwersen's (1992,1996) Cognitive Model of IR Interaction, Belkin et al.'s (1995) Episodic Interaction Model, and Saracevic's (1996,1997) Stratified Model of IR Interaction. In this chapter we examine Saracevic's Stratified Model of IR Interaction and extend the model within the framework of cognitive IR (CIR) to depict CIR as a multitasking process. This chapter provides a new direction for CIR research by conceptualizing IR with a multitasking context. The next section of the chapter defines the concept of multitasking in the cognitive sciences and Section 3 discusses the emerging understanding of multitasking information behavior. In Section 4, cognitive IR is depicted within a multitasking framework using Saracevic's (1996, 1997) Stratified Model of IR Interaction. In Section 5, we link information searching and seeking models together, via Saracevic's Stratified Model of IR Interaction, but starting with a unitask model of HIB. We begin to model multitasking in cognitive IR in Section 6. In Sections 7 and 8, we increase the complexity of our developing multitasking model of cognitive IR by adding coordinating mechanisms, including feedback loops. Finally, in Section 9, we conclude the chapter and indicate future directions for further research.
    Date
    19. 1.2007 12:55:22
    Series
    The information retrieval series, vol. 19
    Source
    New directions in cognitive information retrieval. Eds.: A. Spink, C. Cole
  2. Cool, C.; Spink, A.: Issues of context in information retrieval (IR) : an introduction to the special issue (2002) 0.02
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    Abstract
    The subject of context has received a great deal of attention in the information retrieval (IR) literature over the past decade, primarily in studies of information seeking and IR interactions. Recently, attention to context in IR has expanded to address new problems in new environments. In this paper we outline five overlapping dimensions of context which we believe to be important constituent elements and we discuss how they are related to different issues in IR research. The papers in this special issue are summarized with respect to how they represent work that is being conducted within these dimensions of context. We conclude with future areas of research which are needed in order to fully understand the multidimensional nature of context in IR.
    Footnote
    Einführung in ein Themenheft: "Issues of context in information retrieval (IR)"
    Source
    Information processing and management. 38(2002) no.5, S.605-611
    Theme
    Semantisches Umfeld in Indexierung u. Retrieval
  3. Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009) 0.01
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    Abstract
    In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.
    Date
    22. 3.2009 17:49:11
    Source
    Journal of the American Society for Information Science and Technology. 60(2009) no.3, S.557-570
  4. Spink, A.; Cole, C.: Introduction (2004) 0.01
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    Abstract
    This is the second part of a two-part special topic JASIST issue an information seeking. The first part presented papers an the topics of health information seeking and everyday life information seeking or ELIS (i.e., information seeking outside of work or school). This second issue presents papers an the topics of information retrieval and information seeking in industry environments. Information retrieval involves a specific kind of information seeking, as the user is in direct contact with an information interface and with potential sources of information from the system's database. The user conducts the search using various strategies, tactics, etc., but there is also the possibility that information processes will occur resulting in a change in the way the user thinks about the topic of the search. If this occurs, the user is, in effect, using the found data, turning it into an informational element of some kind. Such processes can be facilitated in the design of the information retrieval system. Information seeking in industry environments takes up more and more of our working day. Even companies producing industrial products are in fact mainly producing informational elements of some kind, often for the purpose of making decisions or as starting positions for further information seeking. While there may be company mechanisms in place to aid such information seeking, and to make it more efficient, if better information seeking structures were in place, not only would workers waste less time in informational pursuits, but they would also find things, discover new processes, etc., that would benefit the corporation's bottom line. In Figure l, we plot the six papers in this issue an an information behavior continuum, following a taxonomy of information behavior terms from Spink and Cole (2001). Information Behavior is a broad term covering all aspects of information seeking, including passive or undetermined information behavior. Information-Seeking Behavior is usually thought of as active or conscious information behavior. Information-Searching Behavior describes the interactive elements between a user and an information system. Information-Use Behavior is about the user's acquisition and incorporation of data in some kind of information process. This leads to the production of information, but also back to the broad range of Information Behavior in the first part of the continuum. Though we plot all papers in this issue along this continuum, they take into account more than their general framework. The three information retrieval reports veer from the traditional information-searching approach of usersystem interaction, while the three industry environment articles veer from the traditional information-seeking approach of specific context information-seeking studies.
    Footnote
    Einführung zum Themenheft: Information seeking research
    Source
    Journal of the American Society for Information Science and Technology. 55(2004) no.9, S.767-768
  5. Spink, A.; Greisdorf, H.: Regions and levels : Measuring and mapping users' relevance judgements (2001) 0.01
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    Abstract
    The dichotomous bipolar approach to relevance has produced an abundance of information retrieval (M) research. However, relevance studies that include consideration of users' partial relevance judgments are moving to a greater relevance clarity and congruity to impact the design of more effective [R systems. The study reported in this paper investigates the various regions of across a distribution of users' relevance judgments, including how these regions may be categorized, measured, and evaluated. An instrument was designed using four scales for collecting, measuring, and describing enduser relevance judgments. The instrument was administered to 21 end-users who conducted searches on their own information problems and made relevance judgments on a total of 1059 retrieved items. Findings include: (1) overlapping regions of relevance were found to impact the usefulness of precision ratios as a measure of IR system effectiveness, (2) both positive and negative levels of relevance are important to users as they make relevance judgments, (3) topicality was used more to reject rather than accept items as highly relevant, (4) utility was more used to judge items highly relevant, and (5) the nature of relevance judgment distribution suggested a new IR evaluation measure-median effect. Findings suggest that the middle region of a distribution of relevance judgments, also called "partial relevance," represents a key avenue for ongoing study. The findings provide implications for relevance theory, and the evaluation of IR systems
    Date
    29. 9.2001 13:59:20
    Source
    Journal of the American Society for Information Science and technology. 52(2001) no.2, S.161-173
  6. Spink, A.; Park, M.; Koshman, S.: Factors affecting assigned information problem ordering during Web search : an exploratory study (2006) 0.01
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    Abstract
    Multitasking is the human ability to handle the demands of multiple tasks. Multitasking behavior involves the ordering of multiple tasks and switching between tasks. People often multitask when using information retrieval (IR) technologies as they seek information on more than one information problem over single or multiple search episodes. However, limited studies have examined how people order their information problems, especially during their Web search engine interaction. The aim of our exploratory study was to investigate assigned information problem ordering by forty (40) study participants engaged in Web search. Findings suggest that assigned information problem ordering was influenced by the following factors, including personal interest, problem knowledge, perceived level of information available on the Web, ease of finding information, level of importance and seeking information on information problems in order from general to specific. Personal interest and problem knowledge were the major factors during assigned information problem ordering. Implications of the findings and further research are discussed. The relationship between information problem ordering and gratification theory is an important area for further exploration.
    Source
    Information processing and management. 42(2006) no.5, S.1366-1378
  7. Spink, A.; Cole, C.: New directions in cognitive information retrieval : introduction (2005) 0.01
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    Abstract
    Humans have used electronic information retrieval (IR) systems for more than 50 years as they evolved from experimental systems to full-scale Web search engines and digital libraries. The fields of library and information science (LIS), cognitive science, human factors and computer science have historically been the leading disciplines in conducting research that seeks to model human interaction with IR systems for all kinds of information related behaviors. As technology problems have been mastered, the theoretical and applied framework for studying human interaction with IR systems has evolved from systems-centered to more user-centered, or cognitive-centered approaches. However, cognitive information retrieval (CIR) research that focuses on user interaction with IR systems is still largely under-funded and is often not included at computing and systems design oriented conferences. But CIR-focused research continues, and there are signs that some IR systems designers in academia and the Web search business are realizing that user behavior research can provide valuable insights into systems design and evaluation. The goal of our book is to provide an overview of new CIR research directions. This book does not provide a history of the research field of CIR. Instead, the book confronts new ways of looking at the human information condition with regard to our increasing need to interact with IR systems. The need has grown due to a number of factors, including the increased importance of information to more people in this information age. Also, IR was once considered document-oriented, but has now evolved to include multimedia, text, and other information objects. As a result, IR systems and their complexity have proliferated as users and user purposes for using them have also proliferated. Human interaction with IR systems can often be frustrating as people often lack an understanding of IR system functionality.
    Series
    The information retrieval series, vol. 19
    Source
    New directions in cognitive information retrieval. Eds.: A. Spink, C. Cole
  8. Spink, A.; Cole, C.: New directions in cognitive information retrieval : conclusion and further research (2005) 0.01
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    Abstract
    New Directions in Cognitive Information Retrieval (IR) gathers user or cognitive approaches to IR research into one volume. The group of researchers focus on a middleground perspective between system and user. They ask the question: What is the nexus between the wider context of why and how humans behave when seeking information and the technological and other constraints that determine the interaction between user and machine? These researchers' concern for the application of user/cognitive-oriented research to IR system design thus serves as a meeting ground linking computer scientists with their largely system performance concerns and the social science research that examines human information behavior in the wider context of how human perception and cognitive mechanisms function, and the work and social frameworks in which we live. The researchers in this volume provide an in-depth revaluation of the concepts that form the basis of current IR retrieval system design. Current IR systems are in a certain sense based on design conceptualizations that view - the user's role in the user-system interaction as an input and monitoring mechanism for system performance; - the system's role in the user-system interaction as a data acquisition system, not an information retrieval system; and - the central issue in the user-system interaction as the efficacy of the system's matching algorithms, matching the user request statement to representations of the document set contained in the system's database. But the era of matching-focused approaches to interactive IR appears to be giving way to a concern for developing interactive systems to facilitate collaboration between users in the performance of their work and social tasks. There is room for cognitive approaches to interaction to break in here.
    Series
    The information retrieval series, vol. 19
    Source
    New directions in cognitive information retrieval. Eds.: A. Spink, C. Cole
  9. Spink, A.; Park, M.; Jansen, B.J.; Pedersen, J.: Elicitation and use of relevance feedback information (2006) 0.01
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    Abstract
    A user's single session with a Web search engine or information retrieval (IR) system may consist of seeking information on single or multiple topics, and switch between tasks or multitasking information behavior. Most Web search sessions consist of two queries of approximately two words. However, some Web search sessions consist of three or more queries. We present findings from two studies. First, a study of two-query search sessions on the AltaVista Web search engine, and second, a study of three or more query search sessions on the AltaVista Web search engine. We examine the degree of multitasking search and information task switching during these two sets of AltaVista Web search sessions. A sample of two-query and three or more query sessions were filtered from AltaVista transaction logs from 2002 and qualitatively analyzed. Sessions ranged in duration from less than a minute to a few hours. Findings include: (1) 81% of two-query sessions included multiple topics, (2) 91.3% of three or more query sessions included multiple topics, (3) there are a broad variety of topics in multitasking search sessions, and (4) three or more query sessions sometimes contained frequent topic changes. Multitasking is found to be a growing element in Web searching. This paper proposes an approach to interactive information retrieval (IR) contextually within a multitasking framework. The implications of our findings for Web design and further research are discussed.
    Source
    Information processing and management. 42(2006) no.1, S.264-275
  10. Spink, A.; Ozmutlu, H.C.; Ozmutlu, S.: Multitasking information seeking and searching processes (2002) 0.01
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    Abstract
    Recent studies show that humans engage in multitasking behaviors as they seek and search information retrieval (IR) systems for information on more than one topic at the same time. For example, a Web search session by a single user may consist of searching on single topics or multitasking. Findings are presented from four separate studies of the prevalence of multitasking information seeking and searching by Web, IR system, and library users. Incidence of multitasking identified in the four different studies included: (1) users of the Excite Web search engine who completed a survey form, (2) Excite Web search engine users filtered from an Excite transaction log from 20 December 1999, (3) mediated on-line databases searches, and (4) academic library users. Findings include: (1) multitasking information seeking and searching is a common human behavior, (2) users may conduct information seeking and searching on related or unrelated topics, (3) Web or IR multitasking search sessions are longer than single topic sessions, (4) mean number of topics per Web search ranged of 1 to more than 10 topics with a mean of 2.11 topic changes per search session, and (4) many Web search topic changes were from hobbies to shopping and vice versa. A more complex model of human seeking and searching levels that incorporates multitasking information behaviors is presented, and a theoretical framework for human information coordinating behavior (HICB) is proposed. Multitasking information seeking and searching is developing as major research area that draws together IR and information seeking studies toward a focus on IR within the context of human information behavior. Implications for models of information seeking and searching, IR/Web systems design, and further research are discussed.
    Source
    Journal of the American Society for Information Science and technology. 53(2002) no.8, S.639-652
  11. Spink, A.; Wilson, T.D.; Ford, N.; Foster, A.; Ellis, D.: Information seeking and mediated searching : Part 1: theoretical framework and research design (2002) 0.01
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    Abstract
    In this issue we begin with the first of four parts of a five part series of papers by Spink, Wilson, Ford, Foster, and Ellis. Spink, et alia, in the first section of this report set forth the design of a project to test whether existing models of the information search process are appropriate for an environment of mediated successive searching which they believe characterizes much information seeking behavior. Their goal is to develop an integrated model of the process. Data were collected from 198 individuals, 87 in Texas and 111 in Sheffield in the U.K., with individuals with real information needs engaged in interaction with operational information retrieval systems by use of transaction logs, recordings of interactions with intermediaries, pre, and post search interviews, questionnaire responses, relevance judgments of retrieved text, and responses to a test of cognitive styles. Questionnaires were based upon the Kuhlthau model, the Saracevic model, the Ellis model, and incorporated a visual analog scale to avoid a consistency bias.
    Source
    Journal of the American Society for Information Science and Technology. 53(2002) no.9, S.695-703
  12. Spink, A.; Jansen, B.J.; Pedersen , J.: Searching for people on Web search engines (2004) 0.01
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    Abstract
    The Web is a communication and information technology that is often used for the distribution and retrieval of personal information. Many people and organizations mount Web sites containing large amounts of information on individuals, particularly about celebrities. However, limited studies have examined how people search for information on other people, using personal names, via Web search engines. Explores the nature of personal name searching on Web search engines. The specific research questions addressed in the study are: "Do personal names form a major part of queries to Web search engines?"; "What are the characteristics of personal name Web searching?"; and "How effective is personal name Web searching?". Random samples of queries from two Web search engines were analyzed. The findings show that: personal name searching is a common but not a major part of Web searching with few people seeking information on celebrities via Web search engines; few personal name queries include double quotations or additional identifying terms; and name searches on Alta Vista included more advanced search features relative to those on AlltheWeb.com. Discusses the implications of the findings for Web searching and search engines, and further research.
  13. Tjondronegoro, D.; Spink, A.: Web search engine multimedia functionality (2008) 0.01
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    Abstract
    Web search engines are beginning to offer access to multimedia searching, including audio, video and image searching. In this paper we report findings from a study examining the state of multimedia search functionality on major general and specialized Web search engines. We investigated 102 Web search engines to examine: (1) how many Web search engines offer multimedia searching, (2) the type of multimedia search functionality and methods offered, such as "query by example", and (3) the supports for personalization or customization which are accessible as advanced search. Findings include: (1) few major Web search engines offer multimedia searching and (2) multimedia Web search functionality is generally limited. Our findings show that despite the increasing level of interest in multimedia Web search, those few Web search engines offering multimedia Web search, provide limited multimedia search functionality. Keywords are still the only means of multimedia retrieval, while other methods such as "query by example" are offered by less than 1% of Web search engines examined.
    Source
    Information processing and management. 44(2008) no.1, S.340-357
  14. Jansen, B.J.; Spink, A.; Pedersen, J.: ¬A temporal comparison of AItaVista Web searching (2005) 0.01
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    Abstract
    Major Web search engines, such as AItaVista, are essential tools in the quest to locate online information. This article reports research that used transaction log analysis to examine the characteristics and changes in AItaVista Web searching that occurred from 1998 to 2002. The research questions we examined are (1) What are the changes in AItaVista Web searching from 1998 to 2002? (2) What are the current characteristics of AItaVista searching, including the duration and frequency of search sessions? (3) What changes in the information needs of AItaVista users occurred between 1998 and 2002? The results of our research show (1) a move toward more interactivity with increases in session and query length, (2) with 70% of session durations at 5 minutes or less, the frequency of interaction is increasing, but it is happening very quickly, and (3) a broadening range of Web searchers' information needs, with the most frequent terms accounting for less than 1% of total term usage. We discuss the implications of these findings for the development of Web search engines.
    Date
    3. 6.2005 19:29:59
    Source
    Journal of the American Society for Information Science and Technology. 56(2005) no.6, S.559-570
  15. Spink, A.; Jansen, B.J.: Web searching : public searching of the Web (2004) 0.01
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    Footnote
    Rez. in: Information - Wissenschaft und Praxis 56(2004) H.1, S.61-62 (D. Lewandowski): "Die Autoren des vorliegenden Bandes haben sich in den letzten Jahren durch ihre zahlreichen Veröffentlichungen zum Verhalten von Suchmaschinen-Nutzern einen guten Namen gemacht. Das nun erschienene Buch bietet eine Zusammenfassung der verstreut publizierten Aufsätze und stellt deren Ergebnisse in den Kontext eines umfassenderen Forschungsansatzes. Spink und Jansen verwenden zur Analyse des Nutzungsverhaltens query logs von Suchmaschinen. In diesen werden vom Server Informationen protokolliert, die die Anfragen an diesen Server betreffen. Daten, die aus diesen Dateien gewonnen werden können, sind unter anderem die gestellten Suchanfragen, die Adresse des Rechners, von dem aus die Anfrage gestellt wurde, sowie die aus den Trefferlisten ausgewählten Dokumente. Der klare Vorteil der Analyse von Logfiles liegt in der Möglichkeit, große Datenmengen ohne hohen personellen Aufwand erheben zu können. Die Daten einer Vielzahl anonymer Nutzer können analysiert werden; ohne dass dabei die Datenerhebung das Nutzerverhalten beeinflusst. Dies ist bei Suchmaschinen von besonderer Bedeutung, weil sie im Gegensatz zu den meisten anderen professionellen Information-Retrieval-Systemen nicht nur im beruflichen Kontext, sondern auch (und vor allem) privat genutzt werden. Das Bild des Nutzungsverhaltens wird in Umfragen und Laboruntersuchungen verfälscht, weil Nutzer ihr Anfrageverhalten falsch einschätzen oder aber die Themen ihrer Anfragen nicht nennen möchten. Hier ist vor allem an Suchanfragen, die auf medizinische oder pornographische Inhalte gerichtet sind, zu denken. Die Analyse von Logfiles ist allerdings auch mit Problemen behaftet: So sind nicht alle gewünschten Daten überhaupt in den Logfiles enthalten (es fehlen alle Informationen über den einzelnen Nutzer), es werden keine qualitativen Informationen wie etwa der Grund einer Suche erfasst und die Logfiles sind aufgrund technischer Gegebenheiten teils unvollständig. Die Autoren schließen aus den genannten Vor- und Nachteilen, dass sich Logfiles gut für die Auswertung des Nutzerverhaltens eignen, bei der Auswertung jedoch die Ergebnisse von Untersuchungen, welche andere Methoden verwenden, berücksichtigt werden sollten.
    RSWK
    Internet / Information Retrieval (BVB)
    Series
    Information science and knowledge management; 6
    Subject
    Internet / Information Retrieval (BVB)
  16. Ozmutlu, S.; Spink, A.; Ozmutlu, H.C.: ¬A day in the life of Web searching : an exploratory study (2004) 0.01
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    Date
    15. 8.2004 12:00:29
    Source
    Information processing and management. 40(2004) no.2, S.319-345
  17. Spink, A.; Jansen, B.J.; Blakely, C.; Koshman, S.: ¬A study of results overlap and uniqueness among major Web search engines (2006) 0.00
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    Abstract
    The performance and capabilities of Web search engines is an important and significant area of research. Millions of people world wide use Web search engines very day. This paper reports the results of a major study examining the overlap among results retrieved by multiple Web search engines for a large set of more than 10,000 queries. Previous smaller studies have discussed a lack of overlap in results returned by Web search engines for the same queries. The goal of the current study was to conduct a large-scale study to measure the overlap of search results on the first result page (both non-sponsored and sponsored) across the four most popular Web search engines, at specific points in time using a large number of queries. The Web search engines included in the study were MSN Search, Google, Yahoo! and Ask Jeeves. Our study then compares these results with the first page results retrieved for the same queries by the metasearch engine Dogpile.com. Two sets of randomly selected user-entered queries, one set was 10,316 queries and the other 12,570 queries, from Infospace's Dogpile.com search engine (the first set was from Dogpile, the second was from across the Infospace Network of search properties were submitted to the four single Web search engines). Findings show that the percent of total results unique to only one of the four Web search engines was 84.9%, shared by two of the three Web search engines was 11.4%, shared by three of the Web search engines was 2.6%, and shared by all four Web search engines was 1.1%. This small degree of overlap shows the significant difference in the way major Web search engines retrieve and rank results in response to given queries. Results point to the value of metasearch engines in Web retrieval to overcome the biases of individual search engines.
    Source
    Information processing and management. 42(2006) no.5, S.1379-1391
  18. Spink, A.; Wilson, T.D.; Ford, N.; Foster, A.; Ellis, D.: Information seeking and mediated searching : Part 3: successive searching (2002) 0.00
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    Date
    21. 7.2006 14:29:18
    Source
    Journal of the American Society for Information Science and Technology. 53(2002) no.9, S.716-727
  19. Jansen, B.J.; Spink, A.; Koshman, S.: Web searcher interaction with the Dogpile.com metasearch engine (2007) 0.00
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    Abstract
    Metasearch engines are an intuitive method for improving the performance of Web search by increasing coverage, returning large numbers of results with a focus on relevance, and presenting alternative views of information needs. However, the use of metasearch engines in an operational environment is not well understood. In this study, we investigate the usage of Dogpile.com, a major Web metasearch engine, with the aim of discovering how Web searchers interact with metasearch engines. We report results examining 2,465,145 interactions from 534,507 users of Dogpile.com on May 6, 2005 and compare these results with findings from other Web searching studies. We collect data on geographical location of searchers, use of system feedback, content selection, sessions, queries, and term usage. Findings show that Dogpile.com searchers are mainly from the USA (84% of searchers), use about 3 terms per query (mean = 2.85), implement system feedback moderately (8.4% of users), and generally (56% of users) spend less than one minute interacting with the Web search engine. Overall, metasearchers seem to have higher degrees of interaction than searchers on non-metasearch engines, but their sessions are for a shorter period of time. These aspects of metasearching may be what define the differences from other forms of Web searching. We discuss the implications of our findings in relation to metasearch for Web searchers, search engines, and content providers.
    Date
    29. 4.2007 21:12:02
    Source
    Journal of the American Society for Information Science and Technology. 58(2007) no.5, S.744-755
  20. Spink, A.; Park, M.: Information and non-information multitasking interplay (2005) 0.00
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    Abstract
    Purpose - During multitasking, humans handle multiple tasks through task switching or engage in multitasking information behaviors. For example, a user switches between seeking new kitchen information and medical information. Recent studies provide insights these complex multitasking human information behaviors (HIB). However, limited studies have examined the interplay between information and non-information tasks. Design/methodology/approach - The goal of the paper was to examine the interplay of information and non-information task behaviors. Findings - This paper explores and speculates on a new direction in HIB research. The nature of HIB as a multitasking activity including the interplay of information and non-information behavior tasks, and the relation between multitasking information behavior to cognitive style and individual differences, is discussed. A model of multitasking between information and non-information behavior tasks is proposed. Practical implications/limitations - Multitasking information behavior models should include the interplay of information and non-information tasks, and individual differences and cognitive styles. Originality/value - The paper is the first information science theoretical examination of the interplay between information and non-information tasks.