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Field

Biochemie

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Abstract

YouTube is one of the world's most popular websites and hosts numerous amateur and professional videos. Comments on these videos might be researched to give insights into audience reactions to important issues or particular videos. Yet, little is known about YouTube discussions in general: how frequent they are, who typically participates, and the role of sentiment. This article fills this gap through an analysis of large samples of text comments on YouTube videos. The results identify patterns and give some benchmarks against which future YouTube research into individual videos can be compared. For instance, the typical YouTube comment was mildly positive, was posted by a 29-year-old male, and contained 58 characters. About 23% of comments in the complete comment sets were replies to previous comments. There was no typical density of discussion on YouTube videos in the sense of the proportion of replies to other comments: videos with both few and many replies were common. The YouTube audience engaged with each other disproportionately when making negative comments, however; positive comments elicited few replies. The biggest trigger of discussion seemed to be religion, whereas the videos attracting the least discussion were predominantly from the Music, Comedy, and How to & Style categories. This suggests different audience uses for YouTube, from passive entertainment to active debating.

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Date

6. 4.2012 18:16:22

Source

Journal of the American Society for Information Science and Technology. 63(2012) no.4, S.805-816

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Date

16.11.2016 11:07:22

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Abstract

Finding new ways to help researchers and administrators understand academic fields is an important task for information scientists. Given the importance of interdisciplinary research, it is essential to be aware of disciplinary differences in aspects of scholarship, such as the significance of recent changes in a field. This paper identifies potential changes in 25 subject categories through a term comparison of words in article titles, keywords and abstracts in 1 year compared to the previous 4 years. The scholarly influence of new research issues is indirectly assessed with a citation analysis of articles matching each trending term. While topic-related words dominate the top terms, style, national focus, and language changes are also evident. Thus, as reflected in Scopus, fields evolve along multiple dimensions. Moreover, while articles exploiting new issues are usually more cited in some fields, such as Organic Chemistry, they are usually less cited in others, including History. The possible causes of new issues being less cited include externally driven temporary factors, such as disease outbreaks, and internally driven temporary decisions, such as a deliberate emphasis on a single topic (e.g., through a journal special issue).