Sykes, J.: ¬The value of indexing : a white paper prepared for Factiva, Factiva, a Dow Jones and Reuters Company (2001)
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- Abstract
- Finding particular documents after they have been reviewed and stored has been a challenge since the advent of the printed word. "Findability" is emphatically more important as we deal with information overload in general and with the specific need to quickly find relevant background information to support business decisions in a networked environment. Because time is arguably the most valuable asset in today's economy, information users value tools that help them (1) quickly find the information they are seeking and (2) manage the quantity and quality of information they manipulate and work with on a regular basis. Although the term "indexing" may lack the cachet of some other terms we use to describe current information organization and management concepts, indexing is fundamental to precise information organization and retrieval, especially when dealing with large sets of documents. Power users find great value in using a known, granular indexing language that can surface the most relevant items and filter out items of peripheral or no interest. Web architects and interface designers can likewise take advantage of indexing labels to present only the information meeting certain requirements for users who do not wish to learn the indexing structure or taxonomy. The user finds what is needed while the indexing language is used behind the scenes and is transparent to the user.
The importance of indexing in developing a content navigation strategy for corporate intranets or portals and the value of high-quality indexing when retrieving information from external resources are reviewed in this white paper. Some general background information on indexing and the use of controlled vocabularies (or taxonomies) are included for a historical perspective. Factiva Intelligent Indexing-which incorporates the best indexing expertise from both Dow Jones Interactive and Reuters Business Briefing-is described, along with some novel customer applications that take advantage of Factiva's indexing to create or improve information products delivered to users. Examples from the Excite and Google web search engines and from Dow Jones Interactive and Reuters Business Briefing are included in an Appendix section to illustrate how indexing influences the amount and quality of information retrieved in a specific search.