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  • × author_ss:"Tetzchner, J. von"
  • × theme_ss:"Suchmaschinen"
  • × type_ss:"a"
  • × type_ss:"el"
  1. Tetzchner, J. von: As a monopoly in search and advertising Google is not able to resist the misuse of power : is the Internet turning into a battlefield of propaganda? How Google should be regulated (2017) 0.00
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    Content
    How should Google be regulated? We should limit the amount of information that is being collected. In particular we should look at information that is being collected across sites. It should not be legal to combine data from multiple sites and services. The fact that these sites and services are using the same underlying technology does not change the fact that the user's dealings is with a site at a time and each site should not have the right to share the data with others. I believe this the cornerstone of laws in many countries today, but these laws need to be enforced. Data about us is ours alone and it should not be possible to sell it. We should also limit the ability to target users individually. In the past, ads on sites were ads on sites. You might know what kind of users visited a site and you would place tech ads on tech sites and fashion ads on fashion sites. Now the ads follow you individually. That should be made illegal as it uses data collected from multiple sources and invades our privacy. I also believe there should be regulation as to how location data is used and any information related to our mobile devices. In addition, regulators need to be vigilant as to how companies that have monopoly power use their power. That kind of goes without saying. Companies with monopoly powers should not be able to use those powers when competing in an open market or using their monopoly services to limit competition."